Vasso Vassiliades

Marketing Tech and AI Lead at Discover Africa Group (5 months)

• Located in Cape Town, my role encompassed leading AI tech integration with traditional methods for optimizing digital marketing and CRM processes. Focused on enhancing customer journeys for both luxury safaris and car rental sectors.
• Skills: AI for Business, AI Automation, SEO, Prompt Engineering.

Head Of Search at Discover Africa Group (2 years, 6 months)

• Managed marketing teams, formulated search strategies, enforced best practices, and oversaw paid search initiatives and email/CRM automation.

Ruby Search Solutions (Ruby Digital)

• Head of Operations & Search (1 year, 8 months): Directed daily operations, managed profitability, set service pricing, and handled client and staff management in Cape Town.
• Senior SEO Analyst (3 years, 5 months): Remote & Cape Town. Managed outreach and onsite SEO, performed large scale outreach, handled Wordpress development, design, and maintenance.

Account Director at NMPi (formerly Clicks2Customers) (1 year, 8 months)

• Located in Cape Town, I devised marketing strategies based on client objectives. I worked with a diverse range of clients across continents including Africa, USA, South Africa, Asia, Turkey, and England.

Founder & Director at VASEO (2 years)

• Located in Woodstock, Cape Town, I ran my own digital marketing firm specializing in web design, digital marketing, and online presence optimization for various industries.

Additional Experience:

• Owner at Fusion Noodle (Old Biscuit Mill Market Store) for 5 years, 3 months.
• Project Manager & Business Developer at Gourmet Chicken for 10 months.
• National Brands Manager at Cubana Havana Lounge Social Cafe for 1 year, 4 months.
• Retail Site Sourcing Agent & Leasing Consultant at Exact Africa for 7 months.
• Research Consultant at Power Group for 10 months: Investigated alternative building technologies for housing markets.

Throughout my career, I've demonstrated a consistent ability to blend advanced technological solutions with traditional marketing and management practices, fostering growth, and enhancing operational efficiency across various sectors.

University of Cape TownUniversity of Cape Town

Bachelor of Science - Honours, Property Studies 2007
 linkedin.com/in/vassovass/details/certifications