Thabiso Mphahlele

A data analytics professional with a focus on helping organizations achieve their business objectives using data. Worked on a global marketing strategy team developing measurement frameworks ensuring global VPs were kept abreast of the right metrics related to the strategic objectives. 

EMPLOYMENT HISTORY

Company:           Sage

Position:           Governance Analyst - Global

Year:           February 2023 – Present

Duties

• Creation of a marketing standardization framework for global and regional teams
• Collaborate with integrated campaign teams testing hypotheses, championing, and challenging performances.
• Development of monthly marketing performance report for the Executive Leadership Team.
• Development of quarterly deep dives of global marketing performance for the Quarterly Business Review, Executive Leadership and Chief Marketing Officer.  
• Develop test hypotheses on how to improve sales and marketing performance across the regions globally. 
• Source data various data sources including Snowflake for performance measurement purposes of various marketing and research initiatives within the global organization.
• Make use of data profiling to examine the data quality and structure of the data. Routinely review and summarise data sets to gain insight into the data’s quality and ensure it is fit for purpose.
• Use of metadata to answer business questions around global marketing’s overall strategy and tactics.

Company:           Sage

Position:           Performance Marketing Analyst – Africa and Middle East

Year:           September 2022 – February 2023 (6 Months)

Duties

• Educating and facilitating best practices across functional / regional
• marketing teams.
• Developing easy to use reporting/visualization dashboards (examples
• include demand funnel, marketing planning and budgeting, Marketing ROI
• and operational efficiency, campaign impact, awareness, events and
• strategic KPIs).
• Working collaboratively across the business to understand new and
• relevant KPI measurement requirements for performance management and optimization purposes.
• Performing extensive and detailed quantitative analysis and insights, and presenting findings at a summary level to provide actionable insights and input
• for marketing performance reviews, marketing planning and campaign development.
• Identifying marketing performance issues and enabling drill-down from
• highest level metrics to detailed root cause analysis.
• Effectively communicating complicated analyses to a non-analytic audience.
• Analyzing current operational processes and driving effectiveness and
• efficiency through the development of a company-wide culture of data-driven decision-making.
• Supporting the Regional Marketing Operations Lead in the KPI target-setting process.

Managing the analysis of marketing business questions using a range of BI tools.

• Source data various data sources including Snowflake for performance measurement purposes of various marketing and research initiatives within the AME region.
• Make use of data profiling to examine the data quality and structure of the data. Routinely review and summarise data sets to gain insight into the data’s quality and ensure it is fit for purpose.
• Use of metadata to answer business questions about the region’s performance and possible areas of impossible improvement. 

Company:           Genex Insights

Position:           Data Scientist

Year:           June 2021 – August 2022 (1 year 3 months)

Duties                          :

• Monthly reporting automation and maintenance
• Development and deployment of models for ad hoc client analysis
• Writing robust scripts in R for the use of Customer Experience survey data modelling
• Troubleshooting data ingestion issues in BI tools
• Assisting stakeholders with training and analysis investigations
• Building and Maintenance of Data Quality check scripts in R
• Track and analyze metadata
•  Build and maintain scripts to bring in data from APIs and MySQL using Power BI and R
• Deducing insights from Data to enhance business processes
• Train and manage junior data scientist
• Innovation of new products and solutions to take to market
• Make use of data profiling to examine the data quality and structure of the data. Routinely review and summarise data sets to gain insight into the data’s quality and ensure it is fit for purpose.
• Use of metadata to answer business questions around Customer and Employee experience and how that might be improved.

Company:           PERMARK SUPPLY NETWORK

Position:           Business Development Analyst (FMCG)

Year:           March 2021 - June 2021 (4 months)

Duties                          :

• Designing and Planning Sales Dashboards
• Business Analysis and Design
• Pulling data from various third party CRM systems
• Make use of data profiling to examine the data quality and structure of the data. Routinely review and summarise data sets to gain insight into the data’s quality and ensure it is fit for purpose.
• Use of metadata to answer business questions around product distributions and performance across the various outlets.
• Analysis of sales and stock data from CRM data
• Competitor analysis
• Tillpoint layout and promotion analysis
• Store sales performance analysis
• Responsible for ensuring that reporting dashboards are delivered to key stakeholders
• Publishing weekly KPI dashboard and analyses on sales performance by SKU

Company:           Genex Insights

Position:           Data Analyst

Year:           August 2019 - March 2021 (1 year 8 months)

Duties                          :

• Monthly reporting automation and maintenance
• Development and deployment of models for ad hoc client analysis
• Writing robust scripts in R for the use of Customer Experience survey data modelling
• Troubleshooting data ingestion issues in BI tools
• Assisting Hub leader with training and analysis investigations
• Assisting in running Data Quality check scripts in R
• Track and analyze metadata
•  

Company                      :           Lorazian Gold

Position:           Digital Marketing Consultant

Year:           June 2017 - August 2019 (2 years 3 months)

Duties                          :

• Brand strategy
• Digital marketing campaign design and implementation
• Business Development
• Inforgraphic and digital poster design
• Google analytic dashboards design and analysis
• Social media management

EDUCATION

Qualification                 :           BSc Applied Mathematics and Statistics

Year                             :           2019 – Current (Studying part-time)

Institution                     :           UNISA

Qualification:           Bachelor of Science (BSc), Mathematical Statistics and Probability

Year:           2012 - 2016 (Incomplete)

Institution:           University of Pretoria/Universiteit van Pretoria

LICENSES & CERTIFICATIONS

• Create Interactive Web Applications with the R Shiny Package     - Geoffrey Hubona, Ph.D.
• Microsoft Power BI - A Complete Introduction                             - Udemy
• R Programming: Advanced Analytics in R For Data Science          - Udemy
• Microsoft Excel - Excel from Beginner to Advanced                     - Udemy
• Microsoft Excel - Advanced Excel Formulas & Functions              - Udemy: Online Courses
• Introduction to Business Process Modelling                                 - Udemy: Online Courses
• Business Analysis Fundamentals                                                 - Udemy
• SQL - MySQL for Data Analytics and Business Intelligence           - Udemy
• Microsoft Excel: Business Intelligence w/ Power Query & DAX      - Udemy
• Git Complete: The definitive, step-by-step guide to Git                - Udemy
• Business Fundamentals: Corporate Strategy                               - Udemy
• Critical Thinking Strategies for Better Decisions                           - Udemy
• Advanced SQL: MySQL Data Analysis & Business Intelligence      - Udemy
• The Data Strategy Course: Building a Data-driven Business         - Udemy
• Account Based Marketing (ABM) 2021 - B2B Marketing Strategy  - Udemy
• Learn Business Strategy Planning for Competitive Advantage       - Udemy
• Business Strategy Execution: Agile Organization Design              - Udemy
• AWS Certified Cloud Practitioner                                                 - Amazon Web Services (AWS) 
  • Issued Dec 2021 - Expires Dec 2024
• Qlik Sense data visualization – Qlik training
• Advanced Qlik Sense data modelling – Qlik training