Sydni Bester

Apollo Fintech 2021-2023

Research, develop and share knowledge of E-

commerce trends, innovations and companies.

Managing relationships with American influencers.

Researching top products.

Performing market analysis and research on competition

and provide a weekly report.

Contributing to the creation of mock-ups, email campaigns and

social media content.

Research and formulates ways to optimise user experience

Support execution of personalised marketing efforts to drive

traffic, sales and consumer retention

A degree in Strategic Brand Management focuses on the comprehensive understanding of building, maintaining, and evolving brands in a competitive market. It delves into the strategic aspects of managing brand identity, perception, and value to create a strong and enduring presence in the minds of consumers.

Courses often cover:

 Studying how brands are positioned, differentiated, and communicated to target audiences. This involves market analysis, consumer behavior, and competitor assessment to develop effective strategies.

 Exploring the process of creating and evolving a brand, including product development, brand architecture, and brand extensions. It involves understanding the essence of the brand and its alignment with consumer needs.

 Learning various marketing channels and communication tools to effectively convey brand messages. This includes advertising, digital marketing, public relations, and storytelling techniques.

4. **Brand Analytics:** Utilizing data and analytics to measure brand performance, track consumer perceptions, and make informed decisions to enhance brand equity.

5. **Brand Management in a Global Context:** Understanding how cultural, economic, and global factors influence brand strategies and implementation across diverse markets.

Exploring consumer behavior, motivations, and decision-making processes that impact brand preferences and loyalty.

Overall, a Strategic Brand Management degree equips individuals with the skills to develop, position, and nurture brands effectively in the ever-evolving marketplace. Graduates are prepared for roles in brand management, marketing strategy, advertising, and market research, among others.