Stuart Purdon

An intrinsically motivated individual with a professional background in Business Management and Sales and Marketing Management with a proven track record of driving revenue growth and expanding market reach for organisations. Possessing years of experience in strategic sales, partnership development, and market analysis, bringing a unique blend of leadership, creativity, and analytical acumen to achieve and exceed corporate objectives.

Imagine Properties, South Africa | 2011 – Present
Sales and Marketing Director
 Utilising effective and inspiring operational leadership to the team members through strong industry practices, ensuring to achieve results on a daily basis and contribute to strategic initiatives and activities
 Building and maintaining a culture of excellence within the team by developing a competent, well-trained, flexible and responsive staff capable of meeting current and future needs
 Displaying entrepreneurial and innovative approach in the identification of business opportunities, paired with a results-driven work approach and high level of flexibility and ownership
 Providing a holistic approach to business ownership, managing a range of real estate work, whilst ensuring to deliver expertise to the target market and valued customers
 Driving ongoing outcomes by developing and implementing strategic plans that reflect the long-term objectives and priorities towards the profitable growth and operation of the business
 Developing sales training resources aimed at equipping the sales team with comprehensive knowledge and skills in areas including sales presentations, buyer-seller interactions, managing objections, and effectively utilising the CRM system
 Formulating and crafting profit-driven business strategies and conduct financial forecasting, assessing cash flow, income, expenses, trial balances, and management accounts to gauge potential gains or losses
 Endorsing and backing the creation of marketing collateral, cooperating with the marketing department and external agencies for campaigns and brand enhancement
 Leading the development of sales strategies, establishing and managing sales targets, and executing goal-driven plans in alignment with the company's overarching objectives, fostering a results-oriented and revenue-focused sales approach
 Researching, devising and continuously monitoring and reviewing appropriate recruitment strategies and methods, ensuring that vacancies are filled cost effectively with high quality candidates
Eazi Real Estate, South Africa | 2021 – 2022
Sales Manager
 Displaying professional expertise in providing operational direction and leadership to staff members, establishing and maintaining a culture of teamwork, achievement, accountability, and outcome focus
 Working closely with the CEO to develop and execute the company's sales strategy and objectives, ensuring to innovate and implement new sales, marketing, and administrative systems and processes to enhance productivity and efficiency
 Playing a key role in improving and optimising the CRM systems, making it one of the best in South Africa, leveraging on-technical skills to enhance productivity, sales, and profitability through effective utilisation of the CRM system
 Reporting directly to the CEO, providing regular updates on sales performance, challenges, and opportunities, ensuring to prepare and present reports on sales and market share to the executive team
 Recruiting top talent and nurturing their growth, transforming them

REFERENCES
FURTHER EMPLOYMENT
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Formal Education
 Diploma in Marketing Management - NQF 6 | 2003 - 2005
 Real Estate Management | National Certificate - NQF 5 | 2016
Licences and Accreditations
 Master Practitioner in Real Estate (MPRE) | 2011 – Present