Sone van Loggerenberg

Driven professional with outstanding communication and negotiation skills. Drives success with oversight of value-based selling. Committed to delivering maximum profits and offering best in class services. 15 years’ experience in FMCG sales and marketing.

National Key Account Manager/E-comm channel manager 1/11/19-present 

Beam Suntory SA, Cape Town

• Expanding relationships with existing & new customers by continually proposing solutions that meet their objectives
• Implementation of appropriate and unique strategies to achieve designated sales targets and build brands
• Drive visibility and sales of all Beam Suntory brands in the on- trade.
• Preparation of annual budgets and contracts per customer
• Sales forecasting & driving P&L enhancement
• Working closely with our team in Madrid to execute global best practice in SA market
• Design and implement annual blueprints for accounts to pinpoint each account's direction, opportunities, and priorities for internal and external stakeholders.
• Manage customers on-line marketing campaigns and content for Beam Suntory brands
• Providing insights on customer shopping trends to support assortment selection & identify assortment gaps

Key account manager                             01/10/2015 - 30/10/2019 

Pernod Ricard SA, Cape town

• Applied excellent negotiation, upselling and sales techniques to maximize revenue.
• Managed key account matters including solving issues, updating on project milestones, attending meetings, and managing other communications.
• Retained and developed allotted significant customer base by working with senior staff to create added value in customer experiences.
• Working closely with Marketing to create bespoke marketing campaigns to help increase sales on store level and create brand awareness.

Certificate: Digital Marketing – 2021

Red & Yellow creative school of business

Diploma: Marketing Management - 2014 

UNISA, Cape Town