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Port Elizabeth
Salena Fourie

Salena Fourie

Strategic Communications & Brand Lead

Marketing / Advertising / Public Relations

Port Elizabeth, Nelson Mandela Bay Metropolitan Municipality

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About Salena Fourie:

I am a high-impact communications specialist with 6 years of experience driving growth through strategic storytelling, branding, and editorial insight. My expertise lies in bridging the gap between complex research and market-ready messaging. Whether I am positioning international startups within global frameworks or leading hyper-local community campaigns, I deliver clarity, credibility, and brand authority. Currently advancing my analytical and regulatory expertise through a part-time Bachelor of Laws (LLB), I provide businesses with a rare combination of legal literacy and creative marketing strategy to build lasting trust and public impact.

Experience

I offer 6 years of high-level experience at the intersection of strategic communications, branding, and policy research. My career has evolved from multimedia journalism into leading global communication strategies for innovation hubs and sustainability firms.

Key professional milestones include:

  • Strategic Leadership: Currently leading research and governance communications at Adora Earth, synthesising complex data into clear stakeholder narratives.
     
  • Global Advocacy: Directed international marketing and public affairs for OceanHub Africa, positioning African startups within global policy frameworks.
     
  • Media & Editorial Authority: Managed media operations for journalism-focused advocacy groups and produced research for national television productions.

    Combining a Journalism Honours degree (NQF8) with current part-time LLB (Law) studies, I bring a rigorous analytical approach to corporate branding, ensuring that every message is legally sound, strategically aligned, and impactful.

Education

Bachelor of Laws (LLB): Currently in progress (Part-time), focusing on developing a deep understanding of regulatory frameworks and policy literacy.

Bachelor of Journalism and Media Studies (NQF8): Obtained from Rhodes University (2019–2022), providing an honours-level equivalent foundation in media law, ethics, and investigative research.

 

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