Safwaan Sibda

I am a motivated marketing professional with a Bachelor of Business Science Honours degree specialising in Marketing (with a minor in Economics). I was recently employed at Mishcon de Reya, a London-based law firm, where I created and managed digital marketing campaign strategies and activities, including email, PPC and direct campaigns. I worked in the UK since 2019 and I have recently moved back to Cape Town and I am available to work immediately.

I was most recently employed as a Digital Sales and Marketing Executive at Mishcon de Reya, a London-based law firm.

I worked in the Sales and Marketing team, which falls within the Business Development (BD) department, to support the firm of over 1200 employees working across legal and professional services. I worked closely with the wider BD team in the firm's service units including Real Estate, Innovation, Disputes, and Corporate, to develop marketing campaigns with a specific focus on taking consumers from awareness to engagement and action, using various inbound and outbound marketing techniques. The nature and size of Mishcon's offering meant that I often managed various projects simultaneously, and led on campaigns.

Honours-level Bachelor of Business Science in Marketing, with Distinction - University of Cape Town (2016)
Graduated with Distinction with a Business Science Degree, specializing in Marketing with 1st-class passes (75%+) in a variety of courses such as: Research in Marketing, Marketing III, Strategic Marketing Management, Information Systems, Business Finance, Professional Communication, People Management, and Research and Survey Statistics III.