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Betty’s Bay
Ronel Theron

Ronel Theron

Operations & Marketing Manager

Tourism / Travel / Hospitality

Betty’s Bay, Overberg District Municipality

Social

About Ronel Theron:

Dynamic and results-driven Operations and Marketing Manager with over 15 years’
experience across hospitality, property management, and digital marketing. Highly organised
and process-oriented, with a proven record of streamlining workflows, automating systems, and managing cross-functional teams. Adept at SEO, content strategy, and guest experience
optimisation, driving measurable business growth and client satisfaction. Passionate about
sustainable tourism, data-led marketing, and operational excellence.

Experience

Over 15 years’ experience leading operations, marketing, and digital strategy across hospitality, property management, and publishing sectors. Proven record of streamlining business systems, implementing automation, and managing large property portfolios of 100+ listings across major booking platforms. Skilled in SEO, content strategy, and data-driven marketing that consistently boosts visibility, occupancy, and direct bookings. Experienced in managing cross-functional teams, coordinating contractors, and improving guest experience through efficient workflows and digital tools.

Education

Tourist Guide Cultural Site Guide Level 4 – Cathsseta / Tourist Guide Institute, Cape Town
 Provides a strong foundation in guest experience, service excellence, and cultural engagement — key to managing diverse traveller needs.

Fundamentals of Digital Marketing – Google Digital Garage
 Developed practical digital and SEO marketing skills used to optimise property listings and improve online visibility.

Content Marketing – HubSpot Academy
 Enhanced ability to craft engaging listing descriptions and guest communications aligned with brand tone and performance goals.

Certificate in SEO – eMarketing Institute
 Supports effective listing optimisation, ensuring competitive positioning on booking platforms.

First Aid Level 1 – Department of Labour / St John, Somerset West
 Adds a layer of guest safety awareness and emergency readiness to operations oversight.

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