Oreratile Mogoai

I am a seasoned Market Research Specialist at a value retails company called Ackermans. I am very driven and ambitious and love data, new research methodologies and knowing what they latest trend is in her industry.

I am hardworking, driven Market Research Specialist and with 8 years of experience in my field. My Research role entails trend and competitor analysis, running research projects from start to finish of which in a year she would run 8- 10 big research project. I love to get into the consumers’ minds and understand what they need. A part of my role is understanding consumer behaviour, shopping behaviour and shifts in they need and preferences. I also like to align global trends which will trickle down to Africa and align with those as well.

I run a Brand Health Tracker which runs seasonally which evaluates how consumers perceive value for money. I also run a “Always on” survey platform, which uses the Survey Monkey platform where she can hone into business needs based on departmental objectives. I currently run the survey platform of insights communities. I in addition runs a “Know our Customer” programme which is exposed to the business quarterly. On top of that, i take the “Know our Customer programme” a step further by helping new employees in the business understand the customer in presenting at the brand induction.

I also run trend analysis and is stay abreast with industry by attending research relevant conferences and webinars. Along with some of the mentions above, i have evolved my skills by doing further learning into Advanced Microsoft Excel, has done a data and analytics online short course through UCT which I excelled in. On top of that during the pandemic I stayed in tune with her field by honing into additional marketing skills by getting a Google Online course certificate and did online courses with Accenture focusing on digital skills as well as retail skills. I  am looking into furthering my knowledge by studying data and analytics through Python.

• I have been part of key strategic projects for the Ackermans brand and helps key stakeholder in making accurate decisions focusing on the customer. I  use a key market research tool called TGI as well as MAPS. This is used to assess the market landscape. Some of my key achievements are:

• Advising the Pepkor groups looking at trends and analysis

• Honing into Africa specific, market landscape research and presenting it back to executives.

• I achieved employee of the month in 2017 at L’Oréal

• I  became the facilitator for design thinking workshops for the business at L’Oréal which enticed innovation and using customers a the referee when it came to business innovation

• I  successfully ran 15 key quantitative projects across Africa (East Africa focus) and South Africa

• I  have seasoned knowledge of both qualitative and quantitative research.

• I attend industry related conferences or webinar (e.g. ESOMAR, SAMRA, KANTAR, PAMRA etc..)

I  have run a big segmentation piece of research which help the Ackermans business identify 5 personas.

I  strive to help the business use insights through telling a story through data and qualitative research to provide the business in how to make clear customer focused decisions that can bring actionable nugget’s to help in key business decision.

am a seasoned Market Research Specialist at a value retails company called Ackermans. I am very driven and ambitious and love data, new research methodologies and knowing what they latest trend is in her industry.

I am hardworking, driven Market Research Specialist and with 8 years of experience in my field. My Research role entails trend and competitor analysis, running research projects from start to finish of which in a year she would run 8- 10 big research project. I love to get into the consumers’ minds and understand what they need. A part of my role is understanding consumer behaviour, shopping behaviour and shifts in they need and preferences. I also like to align global trends which will trickle down to Africa and align with those as well.

I run a Brand Health Tracker which runs seasonally which evaluates how consumers perceive value for money. I also run a “Always on” survey platform, which uses the Survey Monkey platform where she can hone into business needs based on departmental objectives. I currently run the survey platform of insights communities. I in addition runs a “Know our Customer” programme which is exposed to the business quarterly. On top of that, i take the “Know our Customer programme” a step further by helping new employees in the business understand the customer in presenting at the brand induction.

I also run trend analysis and is stay abreast with industry by attending research relevant conferences and webinars. Along with some of the mentions above, i have evolved my skills by doing further learning into Advanced Microsoft Excel, has done a data and analytics online short course through UCT which I excelled in. On top of that during the pandemic I stayed in tune with her field by honing into additional marketing skills by getting a Google Online course certificate and did online courses with Accenture focusing on digital skills as well as retail skills. I  am looking into furthering my knowledge by studying data and analytics through Python.

• I have been part of key strategic projects for the Ackermans brand and helps key stakeholder in making accurate decisions focusing on the customer. I  use a key market research tool called TGI as well as MAPS. This is used to assess the market landscape. Some of my key achievements are:

• Advising the Pepkor groups looking at trends and analysis

• Honing into Africa specific, market landscape research and presenting it back to executives.

• I achieved employee of the month in 2017 at L’Oréal

• I  became the facilitator for design thinking workshops for the business at L’Oréal which enticed innovation and using customers a the referee when it came to business innovation

• I  successfully ran 15 key quantitative projects across Africa (East Africa focus) and South Africa

• I  have seasoned knowledge of both qualitative and quantitative research.

• I attend industry related conferences or webinar (e.g. ESOMAR, SAMRA, KANTAR, PAMRA etc..)

I  have run a big segmentation piece of research which help the Ackermans business identify 5 personas.

I  strive to help the business use insights through telling a story through data and qualitative research to provide the business in how to make clear customer focused decisions that can bring actionable nugget’s to help in key business decision.

BA Marketing communications 

leardership course

Digital marketing course via Google

digital retail certificate via Accenture 

Web analytics certificate via Accenture

Data and Analytics certificate via UCT