Nqobile Gama

Nqobile is a passionate and zealous sports marketer, who has extensive pan-African and global experience in various commercial, sponsorship and marketing roles across diverse organisations and industries.

I have a seasoned understanding of sports marketing and the principles of sponsorship, and have a proven track of being able to:

• Identify sponsorship opportunities that generate commercial value. 
• Conceptualise sponsorship strategies that cut across various touch points and support business and commercial objectives.
• Implement sponsorship and marketing programming in order to drive brand awareness, fan engagement and customer acquisition.

Nqobile is a passionate and zealous sports marketer, who has extensive pan-African and global experience in various sponsorship and sports marketing roles across diverse organisations and industries.

I have a seasoned understanding of sports marketing and the principles of sponsorship, and have a proven track record of being able to:
1. Identify sponsorship opportunities that generate commercial value.

2. Conceptualise sponsorship strategies that cut across various touch points and support business and commercial objectives.

3. Implement brand and marketing initiatives in order to drive brand awareness, fan engagement and customer acquisition.

2020 | UNIVERSITY OF JOHANNESBURG
MASTER'S DEGREE: MCOM BUSINESS MANAGEMENT
Thesis: Perceptions and aspirations of female sport students towards sport leadership Majors: International Business, Strategic Management, Project Management
 

2020 | EUROPEAN SPONSORSHIP ASSOCIATION (ESA) DIPLOMA: ESA SPONSORSHIP DIPLOMA
Modules: Sponsorship Landscape, Sponsorship Environment, Sponsorship Activation

2015 | UNIVERSITY OF JOHANNESBURG
HONOUR'S DEGREE: BCOM SPORT MANAGEMENT, CUM LAUDE 

Majors: Sport Marketing, Sport Finance, Strategic Management