Mbali Valerie Nhlapo

As a marketing and advertising professional, my passion lies in helping businesses connect with their target audience and achieve their goals. With a deep understanding of consumer behavior, market trends, and brand positioning, I specialize in developing creative and effective marketing strategies, conducting insightful market research, and creating compelling advertising campaigns.

Through my extensive experience in the industry, I have honed my skills in various areas, including digital marketing, content creation, graphic design, and project management. I am highly adaptable and able to navigate the rapidly evolving landscape of the industry, staying current with emerging technologies and trends to ensure that my clients are always ahead of the curve.

With a strong commitment to achieving results, I approach each project with a combination of creativity, strategic thinking, and attention to detail. Whether working with a small startup or a large multinational corporation, my ultimate goal is to help businesses build brand awareness, engage with their target audience, and drive sustainable growth.

Group M ( Traffic Controller/ Coordinator)
(February 2020- Current). As a Traffic Controller at Group M., I am responsible for executing campaigns, from tracking, controlling, and managing client-allocated OOH campaigns. I am also responsible for coordinating and collating all reporting and documentation relating to such campaigns and providing efficient and supportive service to all of my assigned clients daily.
Key Duties
● Following up with creative agency regarding material delivery.
● Manage media owner and client expectations.
● Streamline communication between all relevant parties
● Communicate possible deadlines and issues that may arise to relevant team members
● Provide updates with regards to artwork delivery to be shared with the relevant team
members.
● Track estimated artwork delivery and flighting dates and update as the artwork is
delivered and sites are flighted and de-flighted.
● Verification (as evidence) of all in-charge sites – ensure that site bible is sent to relevant
team members as the client requires.
● Ensure reports such as site bibles can be submitted on time to the relevant team as
required whether monthly or per campaign.
● Assist OOH Buyers/client teams/finance with OOH audit requirements.
Key Skills
Accountable, responsible, flexible, proactive & productive.
Understanding the impact on the business of not delivering to agreed
commitments and always striving to deliver the highest quality.
A high degree of accuracy - even when under pressure.
YFM (Content Aggregator)
(2019 – December 2019)
As YFM content Aggregator I was responsible for managing the creation, optimization, and
execution/publishing of the company's online content.
Key Duties
● Report on global online trends.
● Report on online content engagement (and growth)
● Report on clients’ campaigns that promoted their work on our social media.
● Conceptualize and help execute digital campaigns for clients.
● Assist the team with digital communication and the station's digital content aggregation
on platforms including but not limited to social media, website, and app (IOS & Android).
● Assist with targeted social network advertising.
● Assist the Digital Manager with content-related briefs.
● Update social media posts daily to keep listeners informed about forthcoming shows,
guests, and hosts.
Clients/Campaigns.
Telkom, South African Department of Basic Education, Vodacom, Flying Fish, Etv, VW,
Budweiser, KFC, Amstel Radler, Lucky Star, Shell, and Tyme Bank to name a few.
Sales & Marketing – Kia South Africa, Fourways
(2019)
Key Duties:
● Collect quantitative and qualitative data from marketing campaigns
● Perform market analysis and research on the competition
● Support the marketing team in daily administrative tasks
● Assist in marketing and advertising promotional activities (e.g. Social media, direct mail
&web)
● Prepare promotional presentations and help distribute marketing materials throughout the dealerships
● Manage and update company database and customer relationship management systems (CRM)
● Help organize marketing events, mall exhibitions, and office park display
Twitter Account Coordinator - Ad Dynamo
(2018- 2019) As a Twitter Account Coordinator, I was responsible for the support the Media Strategy team in all aspects of media planning, campaign onboarding, execution, optimization, and reporting.
Key Duties
● Provide day-to-day support to un-allocated and allocated clients.
● Manage client direct and agency relationships.
● Reporting on campaign performance.
● Activate new customers through strategic selling.
● Ensure customers are educated and informed of all new Twitter product offerings.
● Fulfill all role functionalities associated with our Account Coordinator role – operations and sales.
● Recommending campaign optimization to enhance campaign performance.
● Reactive support on our long tail/torso accounts.
● Day to day liaising with agency clients,
● Capturing and loading client orders
● Ensure new clients are educated and informed of all new Twitter product offerings.
● Fulfill all role functionalities associated with our Account Coordinator role – operations and sales.

BBA -Honors Degree in Marketing Management