Mamello Lefefa

I have about 10 years of experience in Public Relations, Corporate Communications, Content Creation, Marketing, Stakeholder as well as Media Relations. I acquired my experience through working with Public Relations agencies, affording me the opportunity to work on a number of clients within industries such as the banking sector, telecommunications, government, foundations & trusts, private companies etc. I have also gained experience from an international NGO as well as companies in corporate South Africa.
I have extensive experience in:
• Content Creation and Dissemination: Developing and writing marketing, PR and communications material, websites, media/press releases and press statements, opinion pieces, thought leadership pieces,blogs,social mediacontent,newsletters,annualreports,digital/video,PowerPointpresentations, emailersetc.fortraditionaland digital platforms
• Public Relations and Media Relations: Developing PR Plans, sourcing publicity opportunities, organising press conferences and managing relationships with the media
• Internal Communications, Public Relations and Marketing Strategy: Developing and implementing internal and external strategies
• Stakeholder Relations: Establishing and sustaining strong relationships with key stakeholders i.e. internal customers, media, partners, customers, suppliers etc.
• Brand Strategy and Management: Developing and executing the brand strategy
• Brand Custodian: Ensuring positive brand position and sentiment
• Reporting: ROI and Public Relations reporting
• Social Media and Digital: Developing social media content plans and community management
• Event Management: Overseeing, planning, organizing and execution of events, targeted campaigns and stakeholder
events
• Managing Budgets: Campaign and advertising/media placement budgets
• Project Management: Managing projects or campaigns from concept to execution

I have about 10 years of experience in Public Relations, Corporate Communications, Content Creation, Marketing, Stakeholder as well as Media Relations. I acquired my experience through working with Public Relations agencies, affording me the opportunity to work on a number of clients within industries such as the banking sector, telecommunications, government, foundations & trusts, private companies etc. I have also gained experience from an international NGO as well as companies in corporate South Africa.
I have extensive experience in:
• Content Creation and Dissemination: Developing and writing marketing, PR and communications material, websites, media/press releases and press statements, opinion pieces, thought leadership pieces,blogs,social mediacontent,newsletters,annualreports,digital/video,PowerPointpresentations, emailersetc.fortraditionaland digital platforms
• Public Relations and Media Relations: Developing PR Plans, sourcing publicity opportunities, organising press conferences and managing relationships with the media
• Internal Communications, Public Relations and Marketing Strategy: Developing and implementing internal and external strategies
• Stakeholder Relations: Establishing and sustaining strong relationships with key stakeholders i.e. internal customers, media, partners, customers, suppliers etc.
• Brand Strategy and Management: Developing and executing the brand strategy
• Brand Custodian: Ensuring positive brand position and sentiment
• Reporting: ROI and Public Relations reporting
• Social Media and Digital: Developing social media content plans and community management
• Event Management: Overseeing, planning, organizing and execution of events, targeted campaigns and stakeholder
events
• Managing Budgets: Campaign and advertising/media placement budgets
• Project Management: Managing projects or campaigns from concept to execution

BA Media Communications and Culture majoring in PR and Corporate Communications