
Makgama Lebo Mokou
Marketing / Advertising / Public Relations
About Makgama Lebo Mokou:
expertise in directing and enhancing planning procedures and providing full lead to ensure delivery of an excellent event experience. I’m Skilled in the provision of overall management and event coordination with proven ability to build relationships with both high end speakers and delegates and a demonstrated history of working in the research, ICT and entertainment industry.
Focused on project management in work practice in order to improve upon efficiency.
I’m organized, self-motivated and results driven, demonstrating an outstanding aptitude to manage and balance a variety of marketing and management tasks in a fast-paced environment.
Experience
Identify topics for a conference through in-depth market research & commercial viability and timing of a conference topic
● Produce written material such as Early notice, web copy, press release for media and desktop
● Designing event brochure and overseeing layout with the design team
●Speaker Acquisition identify high level, Influential industry experts to speak for the relevant
conference
●Copywriting - Writing of promotional material in the form of a conference programme in the
language of your target audience
● Develop and finalize the conference programme within stipulated timelines
●Communicate key conference information to internal sales team by means of a sales brief,
checking the sales team are maximizing on the leads ● Manage conference budget
● Speaker liaison, before and after each conference
● Providing post conference reports and analysis
Education
University of Limpopo, January 2010 - May 2013 Bachelor of Arts in Media and Communications
● Key Courses: Journalism, Corporate communication, Literature, Media production
Makgoka High School, January 2005 - December 2009 Grade 12
● Mathematics, Accounting, Economics, Business studies
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