Lynn Mason

With over 15 years of marketing leadership experience, I have built a career transforming brands, driving business growth, and generating high-quality leads across B2B, B2C, and B2B2C sectors. I have successfully led global marketing strategies for companies in renewable energy, software, information services, and government sectors, specialising in brand development, digital performance, lead generation, and customer experience design.

My background spans from serving as Chief Marketing Officer at Wetility, where I orchestrated a brand and marketing transformation, to founding a marketing agency that empowered SMEs to scale their businesses. I have driven international campaigns, grown social media engagement, implemented cutting-edge marketing technologies, and aligned marketing efforts directly with sales and revenue goals.

With deep expertise in marketing automation, CRM systems, data analytics, omni-channel campaign management, and strategic storytelling, I consistently deliver measurable results while building strong customer and stakeholder relationships.

I hold a BCom Honours degree in Communication Management (Cum Laude) and a BCom degree in Business Management, both from the University of Pretoria. I have further strengthened my expertise with certifications in Digital Marketing, Social Media Marketing, and HubSpot Inbound Marketing, equipping me with a strong foundation in strategic communication, marketing innovation, and digital campaign execution.