Kevin Lerm

To Whom It May Concern, I wanted to share a more personal introduction—something beyond the structure of a traditional CV. Helping and assisting others has always been at the core of who I am, and that naturally extends into my work ethic. I value honesty and clear communication— whether it’s about sharing or gathering information. I believe we are shaped by what we know, and I approach sales from that perspective: informed, thoughtful, and solution-driven. Over the past seven years in the furniture and home industry, I’ve developed a deep appreciation for design—the ability to create something meaningful beyond words. Although my role has primarily been in sales, my approach has never been driven purely by commission. I understand that not every sale is a good sale—sometimes, forcing a sale can cost the business more in the long run. My focus has always been on meaningful, sustainable outcomes: solving problems, offering the right solutions, and guiding clients toward choices that work—for them and for the company. What may not be fully visible in my CV is my understanding of business operations. I’m aware of the importance of managing overheads, protecting margins, and ensuring that solutions benefit both the client and the company. I’ve often negotiated based not only on needs and desires but also on available resources, processes, and real-time information. This approach has helped me offer unconventional, effective solutions that serve the bigger picture. I’d describe myself as a well-rounded problem solver with a functional understanding of systems, operations, and people. Working in the furniture and homeware space has taught me how to balance desire with practicality, and supply with demand. I’m also driven by a strong curiosity—always seeking to learn and improve. I hope this gives you a more complete picture of who I am—not just as a candidate, but as someone committed to adding real value. 

Advised on materials, finishes, and layouts; delivered tailored quotes and design solutions. Consulted on home layouts and interiors to align new furniture with clients' style and space. Closed sales by matching client needs to available stock, reducing lead times and costs. Negotiated smart alternatives to avoid unnecessary manufacturing, boosting efficiency. Prioritised profitability and turnover in decision-making to minimise losses. Maintained proactive client communication and updates throughout the order process. Built strong relationships with end-users, designers, and corporate clients. Managed key accounts, showroom standards, and daily operations. Contributed to strategic planning and performance reviews in monthly sales meetings. Achievements: Top national sales performer; consistently exceeded targets and KPIs.

National Certificate and Certificate in Interior design