Keitumetse Phakoe
Marketing / Advertising / Public Relations
Services provided
A marketing graduate with a solid background in digital marketing and a natural interest in trend insights and current market demands is seeking to apply skills in brand awareness, customer engagement, and market research to contribute to a dynamic marketing team's success. Eager to utilize interpersonal skills and business acumen to drive impactful marketing strategies and campaigns in a challenging and growth-oriented environment.
Experience
Digital Marketing Simternship 13/11/2023 - 15/11-2023
- Strategically selecting, prioritizing, and optimizing keywords.
- Interpreting vanity metrics (impressions and clicks) when evaluating the value of a campaign.
- Performing A/B testing to identify the best approach for retargeting.
Brand Advisor: Content Creator 22/09/2023 - 29/09/2023
- Created a post/video on Instagram for the Sunlight Campaign.
- Audience interaction to bring about brand awareness of the hand washing powder.
Business Today Simulation 21/11/2022 – 23/11/2022
- Strategic planning and financial management
Education
North-West University Vaal Campus 2022 - 2023
BCom Honours in Marketing Management
North-West University Vaal Campus 2018 - 2021
BCom in Marketing Management
Ladybrand High School 2013 - 2017
Matric
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