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North Riding
Keitumetse Mabitsela

Keitumetse Mabitsela

Account Director- BTL and ATL

Marketing / Advertising / Public Relations

North Riding, City of Johannesburg Metropolitan Municipality

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About Keitumetse Mabitsela:

I bring extensive experience in leading brand campaigns for FMCG clients, with proven expertise in managing both above-the-line and below-the-line initiatives. My background includes developing and executing measurable coupon campaigns designed to drive customer behavior and enhance brand awareness. I am passionate about this area of marketing and take pride in building strong, lasting relationships with clients, ensuring that every campaign delivers both strategic value and meaningful engagement.

Experience

I bring extensive experience in leading brand campaigns for FMCG clients, with proven expertise in managing both above-the-line and below-the-line initiatives. My background includes developing and executing measurable coupon campaigns designed to drive customer behavior and enhance brand awareness. I am passionate about this area of marketing and take pride in building strong, lasting relationships with clients, ensuring that every campaign delivers both strategic value and meaningful engagement.

Education

Digital Marketing Short Course – Completed
MMI – Marketing Diploma (incomplete) – Studied core modules in marketing strategy, consumer behaviour, and brand management
 

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