Kay Cee

Many of your clients will be looking for content they can use on social media. Although there are types of content they can use across multiple channels, some need to be designed specifically for social media use.

For example, there are certain dimensions to be met for images on different networks, rules, and best practice to take into account. And of course, various types of text formatting to consider. The character limit on Twitter may have been doubled, but it still requires careful consideration to craft a tweet that works.

Social media content needs to be engaging and encourage sharing to help brands spread their message. Creating content for clients using this  can involve making graphics or , writing social media posts or blog posts, and sourcing shareable content to share from other brands and sources.

Offering research and valuable insight  is key to gaining their business.  First and foremost, they want to know about their audience and customers: their interests, behavior and who they are.

Secondly, you want to include   what and how they are doing on social media. This will help your clients spot their strengths and weaknesses which they can apply to their own strategy.

Then you want to show them the influencers they should be working with and other helpful information about their industry.

There are several insights brands are keen to know both before and during running social media campaigns to help them gauge their success. i can track their campaigns as well as help them identify the hot topics, hashtags and most valuable areas of discussion.

 suggests offering a relevance audit service too. This gives a client an idea of how relevant they are to their market and community.