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James Drummond

James Drummond

Business Analyst | Marketing | Sports Analyst

Marketing / Advertising / Public Relations

Cape Town, City of Cape Town

Social

Services offered

I work at the intersection of business, marketing, and sport, combining analytical thinking with creative strategy. My background includes a BCom Law degree, a Higher Certificate in Marketing, and practical experience in sports marketing, client management, and business operations.


I’ve run my own marketing projects, worked with clients across industries, and contributed to rugby analysis and development both in South Africa and abroad. This has allowed me to develop strong skills in marketing strategy, negotiation, content creation, data analysis, and relationship management.


At the core, what I do for a living is help brands, businesses, and teams grow, connect with people, and succeed—whether that’s through marketing campaigns, business development, or building sustainable structures in sport.


Business development
Marketing
Client management
Sports analyst
Data analysis
Approximate rate: ZARR 200 per hour

Experience

My experience spans across multiple industries:

  • Business & Marketing – Founded and managed a digital marketing business, delivering social media strategy, campaign management, content creation, and client relationship management.
  • Corporate & Analysis – Gained exposure to data-driven marketing, negotiation, and commercial operations, strengthening my analytical and problem-solving skills.
  • Sports & Rugby – Played, coached, and mentored rugby players locally and internationally, while also contributing to sports marketing and analysis, bridging on-field performance with off-field development.


Throughout my career, I have worked with people from around the world, building strong interpersonal and networking skills. I thrive in dynamic environments, enjoy challenging myself, and bring a combination of analytical thinking, creativity, and adaptability to every team I am part of.


 

Education

I hold a BCom Law degree and a Higher Certificate in Marketing Management, and I will be pursuing a Postgraduate Diploma in Sports Management at UCT in 2026.


 

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