ILSE GRAYDON

Experienced marketing professional with 19+ years in brand management, digital marketing, and communications—16 of which have been within the hospitality sector. I thrive on crafting creative yet data-driven strategies that boost brand engagement, enhance revenue, and optimize audience reach. With expertise spanning strategic planning, social media management, graphic design, and event coordination, I bring a dynamic approach to marketing that blends creativity with precision. Passionate about driving results, leading teams, and executing impactful campaigns that resonate.

Ilse Graydon – Marketing & Communications Specialist

With 19+ years of experience, including 16+ years in the hospitality industry, I've established myself as a dynamic marketing leader skilled in brand management, strategic marketing, graphic design, social media, and event coordination. My expertise spans across digital marketing, ROI-driven strategies, and staff leadership, ensuring seamless business operations.

Current Role (May 2018 – Present)

Group Marketing Manager & Graphic Designer at Foce Property Investments & Umthunzi Hotel & Conference

• Develop and execute marketing strategies, brand positioning, graphic design, digital campaigns, and social media management.
• Lead events, project management, stakeholder engagement, and revenue growth initiatives.
• Oversee marketing budgets, customer messaging, and performance analysis to drive business success.

Previous Roles

• Graphic & Social Media Designer (2014–2018, Guvon Hotels & Spas) – Increased brand awareness through high-impact visual content and digital engagement.
• Digital & Social Media Editor (2013–2014, Zulu Nyala Group) – Managed digital marketing operations, SEO, and competitive research.
• PR Officer, Guest Relations & Marketing (2011–2013, Guvon Hotels & Spas) – Developed communications strategies, event promotions, and digital content.
• Public Relations Executive (2009–2011, Sheraton Pretoria Hotel) – Oversaw public relations and corporate branding.
• Accounts Executive & Marketing Roles at Gallo Images, Prime Media, and Media24, contributing to media, sales, and branding strategies.

Core Skills

• Brand Development & Management | Strategic Marketing | Graphic Design & Social Media
• ROI & CRM Analysis | Event Planning & Launch Coordination | Market Research & Data Analytics
• Project Management | Public Relations & Guest Relations | Digital Marketing & SEO
   

My career showcases a blend of creativity, strategic thinking, and leadership—perfectly aligning with your expertise in hospitality, property, and digital marketing.

I have a strong foundation in marketing, digital strategy, graphic design, event management, and public relations, with credentials that complements my professional expertise.

 

Ongoing & Recent Education

• Advanced Digital Marketing Course – Digital School of Marketing (In Progress)
• Diploma in Foundation Base Web Development – Shaw Academy (Distinction, 2023)
• Advanced Graphic Design Certificate – AAA School of Advertising (2016)
  
   

Specialized Certifications

• Certificate in Event Management – Damelin Correspondence (2007)
• Certificate in Public Relations (Honours) – Varsity College (2006)
• Certificate in Photoshop & InDesign – Inscape Design College (2006)

Degree

• B.I.S. Publishing Degree – University of Pretoria (2004)
   

My education reflects a strong blend of creative, technical, and strategic marketing expertise, supporting my ability to lead impactful branding and digital initiatives.