Happiness Shirindza

I am an experienced CRM and Lifecycle Marketing Specialist who combines creativity, data, and technology to deliver impactful campaigns that strengthen customer relationships and drive business growth. Skilled in Salesforce Marketing Cloud, Microsoft Dynamics 365, Marketo, Everlytic, Braze and WhatsApp marketing, I build automated journeys that enhance engagement, retention and loyalty across the customer lifecycle.

My expertise includes campaign management, landing page optimisation, data collection and upload processes, and implementing data management solutions that improve targeting, reporting and marketing efficiency. I enjoy turning complex data into simple, actionable strategies that connect people, systems and goals.

With experience across beauty, retail, financial trading and professional services, including EY, I have successfully led end-to-end CRM and B2B demand generation campaigns. At EY, I worked across multiple service lines using Marketo to manage segmentation, ensure compliance and execute data-driven campaigns that delivered measurable results.

I am detail-oriented, strategic and creative, with a passion for building connected customer experiences through email, SMS, WhatsApp, push and in-app messaging. My focus is on designing lifecycle marketing strategies that balance technology, data and storytelling to create meaningful engagement and long-term value.

Strategic CRM and Loyalty Marketing Leader with over seven years’ experience designing

and executing customer lifecycle, loyalty and retention strategies across online gambling,

retail, EY, fintech and digital platforms in South Africa and across Africa. Commercially

minded, with a proven track record of developing CRM roadmaps aligned to revenue targets,

optimising marketing investment for maximum ROI, and translating customer and trader

data into actionable business insights. Experienced in leading cross-functional teams,

managing budgets, driving innovation, and delivering executive-level reporting that informs

strategic decision-making. Skilled in lifecycle orchestration, product-led CRM initiatives, data

analytics, and personalised communication strategies that enhance engagement, retention

and customer lifetime valu

Diploma in Marketing Management