Grace Zwane

With 5+years in the game, increasing traffic to sites with effective SEO strategies and campaigns is the order of the day. I increase organic traffic with high-quality content and competitive keywords for top brands to rank on search engines. I love working on different projects and writing for all sorts of platforms.

Senior SEO Specialist 

• Write high-quality and engaging SEO optimized copy for good user-experience using target keywords and strategy to get organic traffic. 
• PPC – initiatives and campaigns. 
• On-page SEO and off-page SEO. 
• Research competitors, analyse data, optimize content as a UX writer using best SEO practices and upload pages and blogs on WordPress websites. 
• Use tools such as: SEMrush, Screaming Frog, Google Analytics, Serpfox, WebCEO, Search Console, Ahrefs, Alchemy, INK, Frase and Grammarly. 
• Perform website QAs – checking the general functionality of sites which includes navigation, screaming frog errors, mobile view, page speed, and GTmatrix. 
• Link Building.
• HTML.
• Proofreading content. 
• Social media management. 
•Digital Marketing. 
• Suggest changes to website architecture
• Monthly site performance reports.
• Always up-to-date with the latest SEO trends.

Freelance Copywriter/Social Media Manager

Digital Marketing · Search Engine Optimization (SEO) · Copywriter · Editor · Social Media Management

Cooloo Africa Content Producer 

 Content Producer · Project Management · Social Media Management · Digital Marketing · Copywriter

The Da Vinci Institute

• Management of Technology and Innovation  

AAA School of Advertising

Copywriting for Advertising Media and Digital World