Geneth McAlister

I would like to leverage my extensive data analytical experience and diversify my career into the dynamic field of marketing. With a strong foundation in sales and business analysis, I am eager to transition into a marketing environment where I can apply my skills to develop and execute strategic fundraising and marketing initiatives. Currently pursuing a BCom in Marketing, I am committed to expanding my expertise and taking on new challenges that will allow me to contribute meaningfully to an organization's growth and success.

In my role as a Business Intelligence Analyst at PPC, I have successfully project-managed the implementation of Power BI, enabling enhanced data visualization and reporting capabilities across the organization. My responsibilities include designing and maintaining databases for marketing and construction projects, along with creating management reports using Cognos Report Studio and Excel to support stakeholder decision-making and market analysis

BCom in Strategic Marketing Management