Emily Wedepohl

My name is Emily – I’m a passionate people-person with a background in marketing, content creation and community management. 

I am a detail-oriented, hard-working fast learner with a strong work ethic and a knack for customer engagement. 

I’m looking for a customer-facing role that will allow me to harness my outgoing – dare I say bubbly – personality to add value to your business.

CityROCK Johannesburg
Gym Assistant 
October to December 2015

This role involved working at the front desk of the CityROCK Johannesburg indoor climbing gym and included the following responsibilities:

- Answering customer queries and complaints
- Giving customers tours of the facility
- Assisting customers with purchases (day passes, memberships, food & beverages) and rentals (climbing gear)
- Conducting safety walks to ensure all customers are using best practices and climbing safely

CityROCK Cape Town
Gym Assistant 
February 2016 to May 2016

This role involved working at the front desk of the CityROCK Cape Town indoor climbing gym and included the following responsibilities:

- Answering customer queries and complaints
- Giving customers tours of the facility
- Assisting customers with purchases (day passes, memberships, food & beverages) and rentals (climbing gear)
- Conducting safety walks to ensure all customers are using best practices and climbing safely
- Facilitating children's birthday parties (safety briefing, leading games, belaying)

Alchemy Communications
Copywriter & Marketing Assistant
January 2020 to February 2021

I was employed by Alchemy Communications after two years of working as a freelance writer for its founder, Lara Potgieter, during my time at university. This role involved copywriting, content writing, proofreading & editing, photography, and social media management for multiple clients in the health & wellness, online education, and financial services industries, and included the following responsibilities:

- Writing & editing content including magazine articles, blogs, book reviews, press releases, interviews, social media captions, website copy, and newsletters
- Planning marketing strategies and content calendars 
- Creating, scheduling and promoting posts on Facebook and Instagram
- Paid advertising on Facebook and Instagram
- Photographing products for social media posts

CityROCK Indoor Climbing
Content Creator & Community Manager
March 2021 to March 2025

During my time at CityROCK (which comprises three indoor climbing gyms and an outdoor gear shop) I worked in the marketing team as the resident writer, with other tasks including photography, video creation, event planning, social media management, and website content creation & management. The responsibilities of this role included:

- Writing & editing content including social media captions, newsletters, blogs, website copy, press releases, and interviews
- Photography for blogs, product promotions, marketing campaigns and social media posts
- Planning, shooting and editing videos for blogs, product promotions, marketing campaigns and social media posts
- Creating and scheduling posts on Facebook and Instagram
- Planning marketing strategies and content calendars 
- Event planning and on-site coordination
- Front-end website management including content creation and publishing, community forum management and minor site maintenance (WordPress)
- Creating e-commerce product listings including editing product descriptions and applying SEO principles 

James Findlay Collectable Books
Shop Assistant
July 2025 to November 2025

This role involved assisting at a wonderful antique bookshop, with responsibilities including:

- Event planning and coordination
- Customer service and sales
- Editing product descriptions and creating product listings on shop website
- Packing orders and arranging order delivery
- Designing promotional material including flyers, posters, business cards and stickers
- General maintenance including organising and cleaning products, unpacking stock, and cleaning the shop

BA Honours 
Film & Television Studies 
University of Cape Town 
2019 (GPA 68.95) 

Bachelor of Arts 
Film Studies & English Literature 
University of Cape Town
2016–2018 (GPA 76.93) 

National Senior Certificate 
Trinityhouse High School 
2015 (GPA 85.42, 7 distinctions)