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Elmarie Kruger

Elmarie Kruger

Professional copywriter

Marketing / Advertising / Public Relations

Johannesburg, City of Johannesburg Metropolitan Municipality

Social

Services provided

I have 14 years of experience in advertising and marketing. Although my portfolio mainly includes pharma communications, I would like to expand my knowledge into the finance sector. A bit about me and what I do:

  • Writing intelligent, clear, concise, original copy
  • The creation of original concepts that result in effective and compelling communication
  • Self-motivated with the ability to manage multiple projects
  • Ability to work effectively within a team to develop solutions that emerge from a strategic foundation
  • Meticulous attention to detail and overall product quality, QA
  • Ability to develop creative copy that goes beyond marketing tactics and ties in to emotive ideas that engage customers
  • Understanding different language styles that appeal to various target markets
  • Ability to conceive and develop solutions individually as well as in a collaborative environment
  • Confidence in presenting my work
  • Excellent written and verbal communication skills
Internet Researchers
Market Research & Product Reviews
Writing Research & Fact Checking
Approximate rate: R500 per hour

Experience

I’ve been actively involved in the advertising industry for the past 14 years.
My day-to-day job as a copywriter specialising in Pharma, involves taking a medical product and finding a creative and unique way to deliver a message regarding it. Often, these projects are information based, providing Healthcare Professionals and Patients/Consumers with information about the nature of the medication and its mode of action. As a medical copywriter, it’s my task to take highly scientific subjects and breathe life into it. My job often entails finding a way to make something that's quite complicated, interesting. 

Education

BA degree in brand communications and marketing

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