Candice Perry

Dynamic and results-driven marketing strategist with extensive experience leading integrated, multi-channel campaigns across travel, tourism, retail, and digital sectors. Skilled in developing end-to-end marketing strategies that align with business objectives, enhance brand positioning, and deliver measurable ROI. Proven expertise in campaign management, digital marketing, social media strategy, and project leadership, with a strong track record of driving growth through data-driven insights and creative execution. Known for fostering cross-functional collaboration, managing high-performing teams, and implementing scalable marketing systems that improve efficiency and performance.

Core Competencies

Campaign Management • Marketing Strategy • Digital & Social Media Marketing • Paid Media (PPC, Paid Social, Programmatic) • Content Strategy • CRM & Lifecycle Marketing • Brand Development • Data Analytics & Reporting • Project Management (Agile, Waterfall, Kanban) • Stakeholder Engagement • Budget Management • Business Development • Leadership & Team Management • Creative Direction • Client Relations • Cross-Functional Collaboration

Campaign Manager | Drumroll Agency | January – September 2025

Led global campaign management for a UK-based digital agency servicing brands across five continents. Oversaw cross-channel activations, team coordination, and performance optimisation for 14 brands.
Key Achievements:
• Built foundational BI dashboards in Tableau for performance tracking.
• Developed the agency’s first global campaign roadmap to standardise annual execution.

Regional Manager | Mall Marketing Management | 2019 – 2024

Directed national marketing operations for a retail portfolio of 8 brands across 18 accounts. Managed full-funnel strategies spanning digital, social, experiential, and paid media while leading a team of marketing managers.
Key Achievements:
• Expanded company portfolio by 50% and maintained long-term client retention.
• Earned 24 SACSC Footprint Marketing Awards (2020–2024) for innovation and excellence in retail marketing.

Marketing Manager | Mall Marketing Management | 2018 – 2019

Managed strategic marketing initiatives for 4 retail accounts across Gauteng and KwaZulu-Natal. Delivered integrated marketing campaigns, digital communications, and non-GLA revenue initiatives.
Key Achievements:
• Received 3 SACSC Footprint Marketing Awards (2018–2019) for digital and community campaigns.
• Executed CSR programmes reaching over 2,000 community beneficiaries annually.

Marketing Executive | Thompsons Holidays | 2015 – 2018

Executed destination marketing for South Africa’s leading outbound tour operator. Collaborated with international tourism boards and partners to deliver high-impact B2B and B2C campaigns.
Key Achievements:
• Led the Disney South Africa Roadshow for two consecutive years.
• Secured the company’s largest co-branded campaign with South African Tourism (2016).

Marketing Team Leader | Thompsons Holidays | 2014 – 2015

Supervised a team of five marketing coordinators delivering international travel campaigns. Streamlined packaging processes and improved operational efficiency across marketing and reservations.
Key Achievements:
• Introduced standardised marketing templates, improving workflow accuracy and speed.
• Strengthened collaboration between Product and Reservations teams for smoother execution.

Matric Certificate - Krugersdorp High School | 2004 - 2008

BA Tourism Development - University of Johannesburg | 2009 - 2012

Conversion Diploma - Amadeus Southern Africa | 2014