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Calvin Van Rensburg

Calvin Van Rensburg

Digital Media Consultant

Marketing / Advertising / Public Relations

Cape Town, City of Cape Town

Social

About Calvin Van Rensburg:

Being born in the 90's I grew up with mass scale adoption of technology and saw the impact it had on the world.

What drove me to pursue working in this revolutionary industry was it's ever evolving nature.

With 11 years experience working in Digital Marketing, to this day it continues to innovate with the introduction of AI and all the possibilities it could unlock.

In my current role, as a Digital Solutions Consultant it is my responsibility to understand client's business and marketing objectives and how best the Google Marketing Platform tools can support and drive growth for the brand.

My skillset ranges across all major disciplines:

Media - Strategy, implementation, training, auditing, playbook, workflows and processes.

Technology - Onboarding and Blueprint, architecture design and integrations, digital maturity projects, platform support and troubleshooting.

Data - Measurement framework, measure plan, tracking setup and implementation

Audience - Audience Strategy and Mapping, Audience Collection and Setup.

Creative - Creative Strategy and Messaging Framework, Data Driven Creative

I have a very good understanding of the industry and the key areas brands need to focus such as:

- First party data collection

- User Privacy and consent

- Machine Learning, Automation and AI

- User Centric Personalized Experience

Experience

Current

Title - Digital Solutions Consultant 

Company - Incubeta 

Role - As a Digital Solutions Consultant, my responsibility is to work with clients to develop and implement digital marketing strategies using Google Marketing Platform tools. This includes advising clients on the best use of Google's products and services, managing and optimizing campaigns, and measuring results.

Responsibilities:

Work with clients to understand their business goals and objectives.

Develop and recommend digital marketing strategies.

Manage and optimize Google Marketing Platform campaigns.

Measure and report on campaign results

Provide training and support to clients.

Stay up-to-date on the latest trends and developments in digital marketing.

Past

Title - Head of Programmatic Media 

Company - Dentsu

Past

Title - Affiliate Account Manager 

Company - Adsimilis/DQ&A 

 

 

Education

School - Heriott Watt University 

Degree - Bachelor of Business Administration  

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