Calhan Bevie

Company: Digital Outsource Services 2021-2022
Department: SEM / Digital Marketing
Job Title: Digital Marketing Affiliate Specialist Manager (iGaming)
Duties: 
- Growing Acquisitions
 Strategic direction for managed assets
 Drive SEO Rankings / Expand Paid Channels
 New Channel expansions in line with R&D initiatives
 Asset creation to support R&D
 Bring forward small - large acquisition proposals for own portfolio as well as supporting on 
other existing or new assets.
- Team mentoring and Upskilling
 Support the account management team with knowledge sharing and upskilling
 Support them in identifying opportunities on their portfolio and guiding appropriately
- Revenue Maximization
 Increase Conversion on and off page
 Ab and MVT Testing
 Campaign Performance Measurement
 Creative asset approval and guidance
- Competitor Benchmarking
 Measurable campaign to benchmark internal vs. external brands
- Management of Affiliate programs
 Get the best offers and material from Account Managers
 Negotiate best deals and offers with our Affiliate Brands 
- Affiliate programs and Operators Insights
 Get market insights and competitor analysis
 Feedback on strategies like regions, platforms, banking etc.
 Explore their traffic sources
- Communicate/Relationship with Internal and External Teams
 Drive project completion
 Manage Delivery and campaign launches
 Manage External suppliers
 Briefing and guidance to supporting teams
- Financials
 Reconciliation of earnings & spend for all campaigns
 Confirm these matches reported earnings across all platforms
 Strategic Inputs on profitability
 Support on payments and billing
Compliance & Platform Guidelines

Company: Digital Outsource Services 2020-2021
Department: SEM / Digital Marketing
Job Title: Digital Marketing Affiliate Account Manager Team Leader (iGaming)
Duties: 
- Support the Research and Development Manager
- Assist in managing the Research and Development team
- Research and Development Testing and Feedback - including
 AB Testing
 Researching new tools and best practices
 Managing internal and external Research and Development projects
 Measuring the results of all Research and Development tests
 Researching new ideas of marketing, example: Flipboard
 Feedback to stakeholders and my team
 Affiliate Marketing
- Brand/Website Optimisation and Management – including:
 Look at competitive sites and what they are doing
 Ensure regular optimizations are done on all affiliate websites
 Analysis of data through specific tools (listed below)
 Working closely with the Onsite and Offsite Marketer
 Test various ways to better rankings through Research and Development projects
 Responsible for Brand information and communications 
 Ensuring correct tracking with detailed information goes live on all websites
 Assisting my team in finding new brands for various regions for the affiliate websites
- Analysis of websites, using specific tools:
 Data Studio
 Google Analytics
 Search Console
 Regular use of Screaming Frog
 SEM Rush for keyword and website analysis
 Ranking Cube
 Report Packs
- Report on Communications to Stakeholders – including:
 Accumulating relevant testing i.e. AB testing, placement testing
 Report analysis and feedback
 Ensuring correct information is being pulled into the Reports
 Research and Development Search Console analysis and feedback
- Assisting my team with Internal/External Communications/Relationships – including:
 Studio
 Internal Translations
 External Suppliers
 DEV Ops
 GA
 DEV

Company: Digital Outsource Services 2019-2020
Department: SEM / Digital Marketing
Job Title: Digital Marketing Affiliate Account Manager (iGaming)
Duties: 
- Managing portfolio of iGaming affiliate portals
- Regular optimization on all websites
- Negotiate deals with affiliate operators (CPA, CPC & Revenue share deals) 
- Tracking customer conversion through affiliate marketing
- Campaign management 
- Setting up training sessions for teammate for the purpose of upskilling
- A/B testing 
- Managing internal and external R&D projects from business 
- Measuring the results of all R&D tests and feedback to stakeholders and team
- R&D Search Console analysis and feedback 
- Ensuring correct information is being pulled into the teams’ reports
- Managing of Monthly content both internal and external 
- Researching new ideas of marketing 
- Test various ways to better rankings through R&D projects 
- Managing and submitting of Dev briefs 
- Managing of creative briefs in DOS JIRA
- QC’ing and signing off new website designs, landing pages and creative artwork 
- Weekly reporting of brand performance from the team to upper management
- Manage the Lucky Nugget pods expectations
- Managing of the Lucky Nugget pods’ content and projects 
- Relaying of information between operations, managers, individual team members, 
guaranteeing to communication clearly.

Company: Digital Outsource Services 2017-2019
Department: SEM / Digital Marketing
Job Title: Digital Marketing Account Manager (iGaming)
Duties: 
- Examining content for presence of SEO elements
- Managing portfolio of iGaming affiliate portals
- Tracking customer conversion through affiliate marketing
- Negotiate deals with affiliate operators (CPA, CPC & Revenue share) 
- Streamlining promotional activities
- Quality checking of internal and external websites
- Competitor analysis 
- Market research
- Online and internal research development

 Management of SEO R&D projects
- Daily liaising and briefing of optimization and fixes with internal web developers 
- Making use of internal web developers to improve site performance via various method 
testing
- Maintenance of URL structure and uniformity by means of redirects 
- Weekly health checks of websites by means of web scrappers such as Screaming Frog 
- Identifying web anomalies such 404’s, duplicated content and keyword stuffed content
- Monitor effectiveness of SEO and marketing programmes in terms of traffic 
- Optimize keyword use and effectiveness 
- Create presentations to report findings 
Company: Digital Outsource Services 2016-2017
Department: SEM / Digital Marketing 
Job Title: Digital Marketing Affiliate Trafficker (iGaming)
Duties:
- Examining content for presence of SEO elements
- Managing portfolio of iGaming affiliate portals
- Optimize keyword use and effectiveness 
- Work productively with external clients and resources to establish viable projects to 
accomplish departmental and business goals
- Monitor effectiveness of SEO and marketing programmes in terms of traffic 
- Weekly and monthly tracking performance reports.
- Tracking customer conversion through affiliate marketing
- Streamlining promotional activities
- Managing of creative briefs with studio and providing feedback for fixes and changes 
- Daily liaising and briefing of optimization and fixes with internal web developers 
- A/B testing 
Company: Digital Outsource Services 2015-2016
Department: Australia TPG/BRE
Job Title: CSC Host 
Duties:
- Building customer base 
- Marketing of campaigns and promotions 
- Driving sales 
- Client liaising

2009-2013: N.D (National Diploma) Office Management & Technology. Cape Town University of 
Technology, Cape Town, South Africa. Subjects: Personnel Management, Business Administration 1, 
2 & 3, Information Systems 1, 2 & 3, Financial Accounting 1 & 2, Mercantile Law & Legal Practice