Arno Serfontein

I am an accomplished Regional Sales Manager with over a decade of experience driving growth in the FMCG, retail, and wholesale sectors. My career spans leadership roles at Shoprite, where I successfully managed multi-store operations across several provinces, achieving consistent year-on-year sales growth and implementing effective shrink control strategies.

Skilled in strategic planning, team leadership, and customer relationship management, I excel at building strong partnerships and delivering measurable business results. I bring proven expertise in budgeting, forecasting, and operational efficiency, supported by advanced IT skills in SAP, POS systems, and Microsoft Office.

Passionate about continuous improvement and innovation, I thrive in fast-paced environments and am committed to exceeding organizational goals while fostering strong, motivated teams.

Experienced Regional Sales Manager with over a decade in FMCG, retail, and wholesale operations. Proven track record of driving year‑on‑year sales growth, managing multi‑store operations across provinces, implementing shrink control strategies, and leading large teams to exceed performance targets. Skilled in strategic planning, customer relationship management, and operational efficiency, with strong achievements at Shoprite Cash & Carry and Shoprite Group.

Diplomas in Retail Management, Food Preparation & Culinary Arts, Food and Beverage Operations, Accommodation Services, and Reception Operations. These qualifications provide a solid foundation in retail, hospitality, and business management, supporting advanced leadership and sales expertise in the FMCG sector.