Amanda Khanyile

A pragmatic and results driven FMCG Product Specialist with remarkable commercial and global awareness recognized for leading the end-to-end product management lifecycle for market leading FMCG brands including Food Service industry whilst improving brand awareness and securing the brand’s positioning for several globally renowned private brands.

Seasoned with over 8 years of experience in the FMCG sectors specifically within new product development (sensory profiling, range building, marketing, pre-sales, and brand management). Amanda exceeds stakeholders’ expectations by creating, marketing and launching successful products, creating 5-year product plans, pre-sales, brand management, marketing analytics, launching initiatives, spearheading winning brand, and marketing strategies aligned to the product and business objectives, building start-up teams, growing business lines, streamlining operations, and mitigating quality and food safety risks.

Instrumental in achieving lucrative growth rates within different categories by creating initiatives, and new products to drive customer satisfaction, Amanda gained solid business and technical experience at a strategic marketing level working in local and international markets in Africa. Coupled with her ability to communicate technical and marketing solutions simply, Amanda demonstrates passion in every task completed, driven by the purpose of changing lives through conscious product development and marketing.

I hold a BCom in Marketing and Supply Chain Management, a BCom Honours in Supply Chain Management, and a National Certificate in Project Management.  I am in Customer Marketing Management as an NPD Manager in the Food Service industry with 8 years of experience in Retail/FMCG with a proven track record of working across functions to deliver excellence and brand growth. My core competencies include consumer insights, strategic creative thinking, budget and planning, and new product development, brand development and I have a vast understanding of the trade and key commercial principles. I have demonstrated success in leading relevant projects from end to end, with a key focus on brilliant execution metrics and the delivery of business results. 

BCom Marketing and Supply Chain Management and BCom Honours in Supply Chain Management.