Retention Manager - Johannesburg, South Africa - Initiate international

Initiate international
Initiate international
Verified Company
Johannesburg, South Africa

3 weeks ago

Thabo Mthembu

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Thabo Mthembu

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Description
A leading land based operator is expanding portfolios and they have exciting opportunities in their brand new iGaming venture. They have an amazing
job opportunity for a
Retention Manager to join their team in
Johannesburg.

You will be responsible for creating, implementing and analysing retention campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime value.

Does this sound like you? Keep reading

Your key
job responsibilities as the
Retention Manager in
Johannesburg will include:

  • Maximise conversion from registration to first time deposits (FTDs)
  • Onboard and educate FTDs to encourage further deposits
  • Identify and prioritise accounts that show early value
  • Retain valuable active accounts in order to maximise customer lifetime value
  • Reactivate valuable inactive accounts
  • Implement automated, multichannel CRM flows across all customer lifecycle stages
  • Analyse and optimize all campaigns on an ongoing basis
  • Report on findings / learnings

Requirements for this
Retention Manager job in
Johannesburg:

  • Proven experience in a marketing role with retention management exposure
  • Understanding of retention performance metrics and data analytics
  • Experience in working with retention software, databases and tools
  • Excellent sporting knowledge
  • General casino games knowledge
  • Good English writing skills
  • Good communication and organisational skills
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