Centralised Sales Manager - Cape Town, South Africa - Optential Consulting

Optential Consulting

Verified Company

Cape Town, South Africa

3 weeks ago

Posted by:

Thabo Mthembu

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Description

Signal Hill Products is looking for a Centralised Sales Manager

Position/Title:
Centralised Sales Manager

Reports To:
GM Trade marketing and Group accounts

Function Sales

Area South Africa

Number of Reports 5 (S=M Partner Coordinator,Telesales)

Overall Responsibility:

Develop, service and grow relationships with the already established as well as potential new Trade Partners and National Group Accounts to establish and grow our SHP portfolio and volume within the Onconsumption, Main Market and Off consumption Channel
SHP will not be able to cover all outlets with a direct sales call to engage with existing and prospect customers
The centralized sales function will bridge the gap between direct and indirect customer interaction
We are seeking an innovative Sales Manager to plan and oversee the implementation of our national sales strategies across multiple channels
The central sales manager will be developing channelspecific sales programming strategies and planning sales campaigns
The Centralized Sales Manager will be someone whose expertise results in optimized direct and indirect sales growth and increased profitability
He will ensure we achieve our objectives without a direct sales footprint
This function will engage with new age methods to engage customers and to influence execution and sales performance

Focus Area 1 Main responsibilities of Focus Area

Sales Execution

Ensure Sales execution within the On and Off Premise channel delivers on budgeted volume targets
Achieve sharp synchronized brand activation execution performance on a national basis
Align with Trade Marketing team to assist with developing sales activities which aligns to calendars and key annual sales opportunities
Develop and maintain relationships with Key Off and On premise groups and Banner Groups as defined from time to time.
Ensure Group account calendar is communicated and executed
Enable on time and in full customer order forfillment
Ensure in trade outsourced sales and merchandising execution
Evaluating and improving existing sales strategies
Outbound Calling to solicit orders
Handling all inbound orders and customer queries
S&M Partners managed
Work Teams that combine SHP, S&M Partners and RTM Partners Sales Force.
S&M Partners Expanded from the current pool
New methods to engage customers. CRM, Apps, Facebook, Instagram, Linkedin
Reward Programs sold in, monitored to drive volume and execution.
Loyalty Programs developed
Retention Drives for customers
Resolve service complaints
Direct Sales Force to new opportunities ie
Scrub Liquor License notices

Draught Management

Complaints, new requests etc

Fridge Management

Complaints, new requests etc
Close working relationship with credit team that enables new customer opening, credit queries etc etc
Logistics interface? Following up on delivery queries
Minimum INBOUND CALLS we must drive customers to technology at the same time
Determine optimal levels of market penetration with strict criteria for engagement
Determine outsourced resource requirements
Manage effectiveness of outsourced service providers and Develop and execute trade pricing strategies
Analysing market data, trends, consumer preferences, and competitor behaviour in order to plan future interventions
Determining which growth levers to drive and adapting campaigns accordingly
Keeping track of and implementing the latest marketing technologies and techniques

Focus Area 2 Main responsibilities of Focus Area

Budget and Reporting

Own and Manage the Annual Budget for the centralized sales function
Own the Annual/Quarterly/Monthly sales forecast across all brands
Budget setting and monitoring spend effectiveness
Monthly/ weekly reporting on progress towards achieving key goals

Focus Area 3 Main responsibilities of Focus Area

Strategy and Plan Execution

Develop the annual channel strategy and strategic imperatives
Develop annual market potential study where to play and how to win?
Develop, present and execute sentralized sales plans, aligned to the strategy and supported by the budget forecasted sales volumes
Assume accountability of the commercial sales Budget
Analyze data and develop key leading insights
Deploying sales strategies in collaboration with the marketing team, senior managers, and other departments
Developing new sales strategies and implementing plans
Provide strategic leadership to the business on our most important sales focus areas
Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results

Focus Area 4 Main responsibilities of Focus Area

Cross Functional Support

Works closely with Trade and Brand Marketing in planning and execution of Sales Inititiatives and brand activations
Clearly Communicate centralised sales strategy which can be executed by the SHP Sales Team
Managing all central campa