Paid Media Lead - Johannesburg, South Africa - Wunderman Thompson

Wunderman Thompson

Verified Company

Johannesburg, South Africa

3 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands.

Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients.

We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

We are looking for a Paid Media Lead with at least 5+ years' experience in overseeing paid media campaigns with a campaign manager, strategy and client facing

Responsibilities

Design, manage, optimize and scale ad campaigns across paid social, search, video and display as you see fit

Write ad copy and brief external teams with creative and tagging/tracking requirements
Research, build and revise audience targeting across paid media

Analyse data both inplatform and in Google Sheets to find issues and opportunities
Propose ad budget allocations and control costs
Reporting clear insights and recommendations for our team and clients
Build relationships and collaborate effectively with other channel owners outside of Paid Media
Innovate new advertising strategies and techniques that push ad platforms to their absolute limits
Document and maintain winning processes, and train future staff in their use
Share what you learn in this role online and at events, promoting the expertise of both our company and you personally
A Minimum of 5+ years' experience (ideally with an agency), with strong experience in both PPC and Paid Social
Passionate about driving real behaviour at scale and appreciating the responsibility of influencing large audiences

Big thinker who has real ambition in massive growth for their accounts, their personal development, and the wider company

Able to be both strategic in your thinking, and very hands on in your activity
The ability to be agile across multiple clients, being able to multitask is a must
Interested in and appreciative of wider digital marketing channels and how they interact with paid media
A proactive approach to planning and scheduling with the confidence to solve problems as they arise
Exceptional communication and reporting skills
Actively improving your knowledge and up to speed on industry developments and opportunities
Ideally you also have experience with:
Google Tag Manager
Google Analytics
Conversion Tracking
Pixel Implementation
Analysing and troubleshooting (ad related) issues

Experience/Qualifications

At least 5 years' experience in paid media campaign management
Experience in the following ad managers:
LinkedIn
Facebook
Twitter
Experience in Google Marketing Suite:
Google Ads
Search 360
DV360
Google Tag Manager
Google Analytics
Conversion Tracking
Pixel Implementation
Analysing and troubleshooting (ad related) issues
Proficient in MS Office particularly Excel and PowerPoint
Power BI and Google Data Studio is a plus

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.

As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people.

We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.

For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.