Digital Campaign Manager - Cape Town, South Africa - 99 Cents
Description
We are looking for a Digital Campaign Manager to join our team based at our clients Head Office.Summary
To provide daily support to the Digital Brand Manager with regards to the day-to-day management of Website, Social, Mailer, Paid Media and content production.
Managing a portfolio of work as well as working with brand teams across the department to create integrated marketing campaigns.
Key performance areas
Digital campaign management
- Assist the wider brand team with strategies and/or tactics for website, social, mailer and paid digital marekting activities.
- Liaise with department heads to identify digital opportunities for marketing campaigns as per the business activity calendar.
- Liaise with agencies and brand teams directly for creative and media campaign briefs, requirements, schedules, reporting and feedback.
- Provide structural and creative feedback to brand teams, agencies and relevant stakeholders in a timely manner.
- Manage the company's social media campaigns from briefing to posting as well as responsind to consumer queries.
- Manage the company's website campaigns from briefing to go live.
- Manage the company's paid media activity for campaign from briefing to actiation.
- Keep the brand up to date with changes and advances in the digital marketing landscape and advising on new channels and approaches to adopt.
- A strong ability to keep schedules, prioritise tasks / briefs and ensure campaings / projects are on time and deliver against business objectives.
- Work closely with agencies or suppliers and review their strategies, media schedules or budgets against business needs.
- Manage the company's mailer calendar and ensure ongoing consumer acquisition to improve the health of the business database.
- Manage the company's daily and monthly social media calendar. Ensure learning's from each month are shared across business to ensure continued improvement in our social efforts.
- Manage the company's website and ensure overall health of the site to ensure continued improvements in traffic.
- Liase with teams and/or departments across the business to enusre their needs are managed and supported via our digital channels.
- Answer daytoday queries to assist in growth in digital understanding and investment across the business.
- Have a positive cando attitude and be a problem solver.
- Ensure accuracy across digital channels.
- Liaise with internal departments as required
- Liaise with external agencies and provide support in executing effective digital plans
- Engage with relevant internal & in country stakeholders that will support campaign objectives.
- Conduct weekly reports on digital activity for senior stakeholders.
- Learn and leverage the South African and African digital landscape and how platforms /channels impact communications.
- Conduct digital audits and assist with overall online brand research that will support the ongoing growth of the consumer base that will feed back into the wider business strategy
- Monitor Local & International Retailers digital media properties to ensure adherence to best practice principles, and provide technical/media assistance when needed.
- Grow and oversee the digital communities, track and report all activity and ensure all brand & campaign objectives are being achieved.
- Set up & manage the monthly digital budget and ensure effective allocations across paid media and digital prodcutions requirements.
- Ensure budgets are utlised against business requirements & brand objectives.
- Liaise closely with agencies around budgets, briefing & optimizations
- Review live paid media and optimise to reach goals and objectives.
- Monitor and evalute the return on investment on digital marketing activities.
- Propose and/or validate budget growth and/or reductions based on solid research / strategic insights.
1-2 years social media experience essential
1-2 years advertising experience desirable
1-2 years brand marketing experience essential
1-2 years digital marketing experience essential
Strong written and verbal communication skills is essential
Project management experience is essential
Office based, 9 hours per day, 5 days a week (no overtime)
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