E-commerce & Direct Marketing (CRM) Specialist - Johannesburg, South Africa - Unique Personnel
Description
Job Number
- 70392
Job Type
- Permanent
Job Title
- E-Commerce & Direct Marketing (CRM) Specialist
Computer Skills
- CRM,Google Analytics
Industry
- Consumer Electronics
City
- Johannesburg (Incl. Northern Suburbs)
Province
- Gauteng
Purpose
- Successfully support the establishment of E-Commerce project for company and grow online sales capability through a new E-Commerce channel
- Effectively support crossfunctional project to launch new E-Commerce channel
- Manage and optimise all online sales channels, including owned and partner platforms
- Connect E-Commerce to existing digital ecosystem and optimise for sales
- Establish consumer data marketing capability
- Manage all CRM / direct marketing communication
- Proactively monitor and optimise ecosystem and accurately report to business using data insights
Key responsibilities for this position include, but are not limited to:
- Collaborate on developing E-Commerce roadmap and marketing plan to support business objectives and sales goals across business units
- Collaborate across functions and within Marketing to effectively integrate E Commerce into digital ecosystem and activities
- Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities
- Proactively manage online sales touchpoints including owned and partner sites
- Manage E-Commerce digital assets and content effectively for all products
- Syndicate relevant E-Commerce assets for retail partners
- Analyse data and performance of E-Commerce ecosystem to draw performance insights, identify gaps and suggest improvements
- Online customer journey mapping and orchestration
- Manage online customer journey optimising for sales, including:
- Lead generation for both B2C and B2B products
- Conversion on owned E-Commerce channel and that of retail partners
- Proactively find new digital ways to generate online sales
- Develop CRM marketing plan to support business objectives and goals across business units
- Manage all CRM / direct communication deployment, measurement and reporting
- Implement CRM campaigns to engage, retain, upsell and recruit prospects
- Database management of Personal Identifiable Information (PII)
- Increase data collection across all touchpoints
- Ensure data is clean and managed in compliance with local legislation and global policy
- Implementation of global CRM tools to utilise, manage and optimise CRM data for marketing campaigns
- Segment data into audiences and enhance and refresh data constantly
- Proactively optimise all activities towards KPIs
- Liaise and manage vendors effectively to ensure efficient operation
- Develop best practice cases based on campaign implementation
- Weekly reporting to the marketing and subsidiary head
Operational Responsibilities:
- Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc.
- Monthly management and updating of direct marketing budget and plans
- Uploading plans, CE's, PO's, invoices, vouchers, process payment once proof of work received.
- Develop briefs for digital agencies and web administration services
Inherent Requirements
Required Qualifications and Experience
- Relevant Degree / Diploma in Marketing/Data Analytics.
- 7+ years' experience
- Experience in online customer journey mapping and orchestration
- Experience in a direct marketing and E-Commerce
- Understanding of the retail E-Commerce space
- Experience using various CRM tools
- CMS knowledge
- Experience with Google Marketing Platform
- Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred.
- Digital marketing workflows and campaigns
- Market analysis and trend
What Qualification
- Marketing/Data Analytics
Minimum Qualification
- Bachelors
Status
- Available
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