Head of E-commerce - Johannesburg, South Africa - Recruitment Matters (Pty) Ltd

Recruitment Matters (Pty) Ltd

Verified Company

Johannesburg, South Africa

3 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Responsibilities:

Plan and provision the operational, promotional, and marketing functions within the eCommerce business.
Create, develop, and coordinate an online marketing plan to drive the overall net sales objective, brand site database and site traffic increases.
Develop and track key performance indicators (KPIs) and objectives in collaboration with our client's agency.
Ensure that the digital marketing informs and supports the development of all brandbuilding, promotional, and campaign activities with the Digital Lead.
Develop and implement SOPs across the digital team.
Management of digital marketing services team and service providers to optimise the user experience.
Ensure that the forecast budget and profit number are achieved.
Manage eCommerce projects and budgets.
Manage and develop crossfunctional department and matrix staff, providing for coaching and development opportunities as appropriate and as it pertains to online eCommerce.
Manage workflows and look for process efficiencies.
Accountable for the set up and drive 3Pi websites as per global strategy.
Responsible for eCommerce revenue.
Create strategies and initiatives around driving traffic to site, and increasing conversion rates and average order size.
Achieve ecommerce targets and ROI.
Maximise site performance and enhance the consumer online shopping experience by leading the planning, scheduling, deployment, execution, and maintenance of all site content.
Ensure consistent branding, image and content delivery across the website and maintain accuracy of product descriptions and pricing.
Manage and introduce payment methods so suit the needs of customers.
Develop, maintain and communicate site update schedules and processes.
Coordinate site launches &/or trafficdriving events with appropriate partners.
Followup with affiliates on revenue estimate vs targets and initiate mitigation plan when required.
Manage eCommerce vendors including logistics partners, packaging and service suppliers.
Website management.
Effectively manage the company website to ensure it is current, functional, optimised, uptodate and represents our client's brand effectively serving the interest of the business across all channels.
Work with the team on content management, functionality development, performance optimisation, SEO and content enrichment.
Accountable for 3Pi site content supply, checking and reporting.
Digital Media.
Oversee digital media to ensure our client's brand is reaching their target market across digital platforms with the most efficient targeting, at an optimum CPM & ROAS.
Drive acquisition and retention improvements.
Work in partnership with Marketing Content team on all digital marketing efforts: electronic direct mail, banner ads, PPC, SEO, and Social Media.
Ensure our client's website traffic is growing and converting with an optimum CPC and conversion rate.
Ensure existing and potential customers are engaging at a maximum with our client's online content.
Participate in testing of product, content, campaign, and promotion updates to the website.
Manage the timely deployment of all emarketing and merchandising campaign content on the website.
Campaign planning.
Google & Facebook Ad platform management.
Performance optimisation.
Google my business maintenance.
Brief and manage assets for various platforms.
Drive brand awareness and store locator traffic for product innovation launches and consumer promotions.
OVERARCHING CHANNEL MANAGEMENT.
Analysis:
Analyse and report to the business on eCommerce measures.
Manage and report on all aspects of Web analytics; website and social media performance; traffic, optins, and conversion.
Ecommerce sales performance.
Promotion analysis.
ROI, net sales, conversion and basket size.
Complete daily, weekly and monthly business reports and ad hoc reports, and presentations as required.
Budgeting.
Manage, plan and oversee the eCommerce sales budget, A&P and P&L.
Manage the cost to run promotions.
Ensure paid acquisition (SEO, CRM, Social Media) budget is planned and executed to achieve revenue targets.

Key Skills:

Proficient in website CMS (preferably Shopify) and CRM tools like Klaviyo.
Advanced Microsoft Office Skills, Advanced Excel.
Google Analytics certification.
Working knowledge of Google AdWords, analytics, webmaster tools, and ability to analyse web statistics and advertising ROAS.
Experience with eCommerce platform and content management systems (retail industry experience an asset).
Ecommerce management.
Digital media (paid and organic).
Digital performance marketing.
Search optimisation.
Data management and analysis.
Budget planning and management.
Forecasting.
People management.
Experience selling on platforms e.g., Woolworths; Superbalist, etc.
Understanding of site design principles, functionality, integrations with backend systems