Bank Marketing Manager: Growth and Acquisitions - Sandton, South Africa - Discovery Ltd.

Discovery Ltd.

Verified Company

Sandton, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Business Unit:
Marketing
Function:Marketing Management
Date:19-Apr-2023

Discovery Bank Marketing Manager:
Growth and acquisitions

About Discovery

Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fastpaced and dynamic environment enables smart, selfdriven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
Key Purpose
To create brand and communication solutions that enable business to meet their objectives by:
Driving and defining the implementation of digital brand and communication strategies and solutions.
Interfacing with senior businesspeople to define and coordinate brand or communication strategies.
Understanding the impact of that strategy across business.
Understanding reporting and implementing insights to further drive business objectives.

Areas of responsibility may include but not limited to

Drive a digital marketing acquisition strategy, including creative and content solutions for upper funnel and performance marketing, using targeted propositions for different segments, and Discovery audiences
Creation of seamless client and lead generation journeys
Deliver integrated marketing campaigns to drive awareness, consideration and interest across all platforms
Unpack complex business needs and to provide creative solutions considering all stakeholders
To create integrated solutions which are consistent across all brands/ businesses and communities and which meet best practice principles
To ensure that solutions are in line with Discovery marketing model
Understanding digital reporting and how to implement insights to refine business strategies
Develop people through coaching (as required)
Manage a budget
Build and maintain relationships with key business people, both at a strategic and operational level
Proactive
Bringing ideas to business
Doing feasibility studies and defining new ways of doing things
Measure impact and drive corrective action
Ensure effective implementation of plans
Manage conflict
Reactive
Responding to business needs

Competencies

Knowledge
South African banking industry and segments
Understanding of different Discovery audiences beneficial
Various direct marketing channels required including digital marketing channels as well as a working knowledge of various media channels
Digital creative/design and content development
Digital reporting processes
Discovery's products and business processes beneficial
Production processes (including time lines and costing)
Skill
Convert technical information to audience appropriate communication
Influence and persuade people to get things done
Negotiate
Present and sell your ideas
Question processes, strategy and outputs
Multitask on multiple projects
Leadership skills: Guide, develop and motivate others
Make decisions
Solve complex problems
Build trusted relationships with stakeholders
Manage conflict
Manage trade offs
Instil confidence in others
Communicate well in English both in writing and verbally
Analyse campaign effectiveness and suggest improvements
Keep abreast of trends in campaigning across industries
Develop multichannel campaign plan and project manage implementation thereof
Provide strategic and tactical feedback to Product teams on gotomarket feasibility and plans
Understanding of creative lead generation sources
Understand and measure ROI for campaign interventions
Conceptualise creative campaigns to solve business problems
Attributes
Empathetic
Diplomatic
People and relationship focused
Sociable
Team player
Seen as a trusted advisor by clients
Resilient
Able to work calmly under pressure and provide answers and direction to others
Flexible and adaptable
Tenacious and persistent
Dynamic and energetic
Driven
Confident
Passionate
Have initiative

- being a self-starter

Naturally inclined to work hard
Action oriented (doer)
Solution oriented
Detail oriented
Ability to think outside the box

Education and Experience

Qualifications
Minimum 3year undergraduate degree. Post graduate qualification in marketing is preferable.
Minimum of 5 years' experience in Marketing and Communication
3 to 5 years' experience in Financial Services client acquisition
Relevant industry experience (Financial Services)
EMPLOYMENT EQUITY

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.