Marketing and Consumer Insights Manager - Johannesburg, South Africa - Performer Recruitment
Description
Introduction
Our Clients is seeking a skilled and experienced Marketing and Consumer Insights Manager to join a global company based in Bryanston.
As a Marketing and Consumer Insights Manager, you will play a crucial role in driving marketing strategies and understanding consumer behavior to enhance their business growth.
Position Objectives
The position objectives include overseeing the development and implementation of go-to-market above-the-line (ATL) and below-the-line (BTL) campaigns across multiple channels.
Collaboration with creative teams, internal stakeholders, and external agencies and vendors is essential to ensure the success of marketing initiatives.
Specific Accountabilities Include
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Brand and marketing Campaigns ATL/ BTL - across channels
- Responsible for developing, implementing, and executing strategic marketing plans for an entire organization across channels to attract potential customers and retain existing ones.
Research And Marketing Analytics - Propose and manage marketing research projects to generate consumer insights for enhanced marketing strategy and communications. Analyse customer insights, consumer trends, market analysis, and best marketing practices to develop effective strategies. Conduct analytics reporting across various platforms, extracting key insights for future campaign development and go-to-market strategies. Prepare formal proposals and recommendations on tactics based on the extracted insights. Create business dashboards to track and monitor key performance indicators (KPIs).
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Customer Journeys and Customer strategies - inclusive of demographics and customer segmentation - Map the Preferred Customer journey, identifying all touchpoints where customers interact with the brand and content. Guide the entire process from defining a perfect customer experience to implementation, ensuring success at the designated time. Develop a holistic strategy for the Preferred Customer based on the company vision and translate customer requirements into feasible revenue and loyalty projects. Enhance the customer experience by utilizing qualitative and quantitative metrics on an ongoing basis. Promote digitalization and automation of customer contacts by optimizing business and customer processes.
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Customer engagement
- CRM / Loyalty programme
Public relations and influencers - Highlight and communicate newsworthy communications. Develop campaigns that have a long-lasting influence on your company's public image, promoting a good impression of the Brand and the good and social initiatives driven by the brand.
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Sustainability:
- Communicate environmental and social governance help by the business. PR and corporate communications. Build a strong PR campaign promoting Brand, production practices and knowledge of materials, lifetime warranty and food safety. Zero waste programme and process practices.
Education & Experience
- Bachelor's degree in marketing, business, or related field
- At least years' experience in managing direct to consumer programs, including: CRM, loyalty customer programs, customer promotions and any other relevant experience driving customer lifetime value on both digital and traditional areas.
- Proven experience developing marketing plans and campaigns.
- Experience with marketing automation and CRM tools
- Experience in digital areas and agility to connect commercial needs and technical solutions.
- Experience in building comarketing partnership plans.
- Multifunctional experience within Marketing and Sales to ensure plan integration.
Key Competencies
- Strong project management, multitasking, and decisionmaking skills
- Metricsdriven marketing mind with eye for creativity
- Proficiency with online marketing and social media strategy
- Demonstrated commitment to customer centricity and service orientation.
- Strong leadership and ability to envision and drive changes into organization.
- Solid analytical and strategic thinking and problem solvin
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