Conversion Rate Optimisation Specialist - Cape Town, South Africa - Yoco

Yoco

Verified Company

Cape Town, South Africa

3 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Who we are
Yoco was founded in 2015, and now processes over US$2 billion annually. We're the payments provider for over self-employed, and opening commerce for all. We're breaking down barriers and unlocking economic opportunities that enable people to thrive.

We have over 350 team members globally, operating across international markets, all with a bias for boldness, and a passion for simple, progressive solutions.

We believe in uniting different people to solve hard problems together.

Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone.

Yoco is growing, and as we grow we have compelling challenges ahead of us.

Growing means we're enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.

We don't stop pushing, we break things to rebuild, we challenge ourselves and each other. We're constantly evolving — and we're doing it fast.

Grow With Us.

About the Commercial team

The Commercial Department at Yoco is the acquisition and revenue engine of Yoco, our team works at the intersection of where Yoco's technology meets the real world.

We are responsible for growing the Yoco brand both inside and outside our company walls.

The role will report to the Head of Marketing Operations.

About the role

As the CRO Specialist you will be responsible for analysing Yoco's website traffic and user behavior to improve website conversion rates.

The role involves developing and implementing strategies to optimize website performance, testing and analyzing various website elements such as copy, design, and user experience, and recommending improvements based on deep data analysis.

You will work alongside the Content Lead and Platform Lead within the E-commerce Team, and collaborate heavily with the Performance Marketing team to ensure maximum monetisation of - and value for - visitors on our website and ecommerce channels.

What you will be doing

Analyse website traffic and user behaviour to identify areas of opportunity for improving website conversion rates.
Develop and implement strategies to optimise conversion, including A/B testing, multivariate testing, and user testing.
Conduct research on user behaviour and preferences to inform website design and user experience.
Work with crossfunctional teams, including marketing, design, and development, to implement improvements.
Use analytics tools to track conversion rates and identify areas for improvement.
Provide regular reports on conversion rates and make recommendations for further optimization.
Stay uptodate with industry trends and best practices in conversion rate optimization.
Work closely with the performance team to drive acquisition & growth
Work closely with the Content Lead and Product Manager (Website and Martech) to combine technical, operational and creative skills to optimise conversion

About you

3+ years of experience in conversion rate optimization, website analytics, or a related field.
Strong analytical skills and experience with analytics tools such as Google Analytics.
Experience with A/B testing and multivariate testing.
Knowledge of website design, user experience, and user interface best practices.
Excellent written and verbal communication skills.
Ability to work in a fastpaced environment and manage multiple projects simultaneously.
Strong attention to detail and ability to identify areas for improvement.
Knowledge of HTML, CSS, and JavaScript, sql is a strong advantage.

The People We're Looking For
We're looking for people who want to grow. And as Yoco grows we hope they stay with us, long term

Building things that make society more equal is a daunting task. And it's not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves and teammates. We start over, we constantly evolve — and we do it fast. We know that it's just the right kind of meaningful madness for our kind of visionary human.

So, who are you? You're someone who resonates with our mission, but also our values, when it comes to how we work.

You're a curious problem-solver with a passion for doing good. You're bright and grounded, experimental and bold. You play open cards and get stuck in. You're not afraid of change. You close the loop.

At Yoco, we love to laugh, cherish each other's quirks, and be authentic.

Find out more about who we are here.