Head of Creative Copy - Durban, South Africa - Black Eyed Holdings

Black Eyed Holdings

Verified Company

Durban, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

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Description

The core role of the Head of Creative: Copywriting, is to lead our company's creative Copy department. This role
reports into and will work closely with the Head of Design and Video and Global Head of Marketing to ensure all
copywriting material delivers engaging content for our brand. This role will manage all Copywriters for various
platforms within the department and collaborate with the Design and Video team, working together with the team to
deliver engaging content that meets the expectations of our customers.

Job Description:

Key responsibilities:

Work closely with the creative heads to develop and execute creative copy that meet client objectives and
drive business results.
Lead the development of creative copy concepts that communicate with a target audience within the scope
of the brand and the creative brief supplied.
Collaborate with the creative teams to ensure that copy and visuals work together seamlessly to create
powerful advertising campaigns.
Strong understanding of the development of impactful and effective copy for a variety of channels including
but not limited to Print, Digital, Social Media, TV, Radio, and Podcasts.
Have a meticulous eye for detail.
Direct and contribute to brainstorming sessions, bringing fresh ideas, concepts, and insights to the table.
Present creative work to clients and stakeholders, articulating the thinking and strategy behind each
concept.
Excellent written and verbal communication skills for editing/proofreading and quality assurance.
Provide guidance and mentorship to junior writers, offering constructive feedback and helping them grow
their skills and abilities.
Stay up-to-date with industry trends, best practices, and emerging technologies to ensure that our work
remains fresh, innovative, and effective.
Work with the various marketing teams to produce new and innovative copy for company branding,
promotional campaigns, and marketing communications.
Pedantic about deadlines and excellent time management skills.
Be self-motivated and show initiative but also able to follow guidance.
Very organized and the ability to plan or schedule priorities.
Multi-tasking various brands at once.
Be an inspiration to the team while providing them with mentorship and career development.
Evaluate trends, assess new data and keep up-to-date with the latest copywriting techniques.
Ensure proper workflow and integrated output by coordinating between the Creative copy team and
other departments
Ensure campaign visuals and accompanying copy produce powerful messages that are on-brand, consistent, and impactful.
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Ensure that copy is fresh, future-forward and brand relevant.
Supervise the department's daily workflow, assign project workload, and monitor deadlines and budgets.
Also reports on completed work.
Ensure work is delivered to brief and on time.
Manage multiple projects and adapt to changing priorities and tight schedules.
Partner with Strategy and Business Directors to ensure that projects are delivered to strategy and to high
standards of quality and creativity.

Conflict Resolution and Creative Problem Solving: anticipate potential project problems and create possible
solutions and contingency plans.
Shape brand standards and create procedures to ensure all copy is brand appropriate.
Be able to work late and travel when required.
Attending various company events.
Conducting interviews for new hires to the Creative Copy Team.
Developing Brand Guide (CI for various entities).
Ad hoc duties as required.

Qualifications:

Type (HR use only) Description Essential (Yes/No)
Diploma/Degree in Copywriting Yes
Valid Drivers License Yes
Experience
Type (HR use only) Description Essential (Yes/No)
A strong portfolio of work showcasing a range of
campaigns, conceptual ability, and copywriting craft.
Yes
Min 5 years in an advertising agency or related field Yes
3 years experience in a Managerial or Supervisory role Yes
Competencies
Type (HR use only)
Competency name Description
Detail Showing concern for all aspects of the job; accurately
checking processes and tasks; maintaining watchfulness
over tasks and ability to identify irregularities
Reporting Collate and report on information. Account for and verify
reporting figures /statistics. Review/ analyze reporting
statistics and figures in order to identify trends and make
relevant recommendations.
Accountability Follows through and delivers results in spite of obstacles.
Admits to errors and takes corrective action to avoid
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repetition. Approaches own work with dedication and
a high sense of responsibility.
Planning Establishing a clear course of action. Involving others as
appropriate. Managing and prioritizing activities and
ensuring monitoring of results to accomplish a specific goal.
Strategic Thinking Formulates objectives and implements plans consistent
with the long-term interests of the organizational strategy
and translates this into tactical action plans.
Market Awareness Stays attuned to the needs of