Rrb Direct Marketing Content Lead - Johannesburg, South Africa - Nedbank

Nedbank
Nedbank
Verified Company
Johannesburg, South Africa

2 weeks ago

Thabo Mthembu

Posted by:

Thabo Mthembu

beBee Recruiter
Description

Job Req
Closing Date- 07 November 2023- Location- Sandton- Talent Acquisition Consultant- Poppy Mlotshwa- Career Stream- Marketing and Brand Management


Job Purpose

  • Nedbank is looking for a content lead to support direct marketing processes in a machine learning near realtime environment

Responsibilities:


  • Format content for production/output including HTML coding
  • Implement necessary changes in line with the client's demand and the project objectives


  • Quality control

  • Proofread and check the quality of work through each stage from creation to final execution
  • Load, tag and maintain assets as defined in each project brief into an agreed centralised repository in line with Group Digital standards
  • Manage the projects successfully to completion through independent as well as team efforts
  • Complete a high volume of work within expedited timelines.
  • Interpret/manage briefs from high level concept phase through to rollout
  • Support the planning, creation and execution of complex direct marketing campaigns for testing machine learning targeting methodologies

People Specification

  • Relevant Undergraduate Degree, or appropriate Diploma (Design/copywriting/DTP)
  • 23 years experience in an agency studio environment in a graphic design/copywriting/DTP capacity.
  • Intermediate level copywriting, design and DTP skills as well as understanding of workflow processes and direct marketing channels/formats.
  • Experience working with Adobe Creative Suite and other relevant technical design software
  • Exposure to data and reporting on behavioural trends/customer insights and consumer decision making processes would be highly advantageous
  • CX and UI skills (advantageous)
  • AI software experience (advantageous)
  • Previous experience in marketing and an understanding of data targeting/modelling and customer behavioural insights would be advantageous.
  • S/he must be able to interpret/manage briefs from high level concept phase through to rollout. The incumbent will be part of a team that is responsible for the planning, creation and execution of complex direct marketing campaigns for testing machine learning targeting methodologies
  • This individual should ideally have handson experience in positioning offers 1:1 and microsegmented target groups as well as basic understanding of test and learn methodologies.


  • Essential Qualifications

  • NQF Level
  • Diploma
  • Advanced Diplomas/National 1st Degrees


  • Behavioural Competencies

  • Highly organised with meticulous attention to detail and an ability to work independently and within a team
  • Strong digital project management skills with experience in all direct marketing channels
  • Ability to negotiate deadlines, deliverables and expectations with clients
  • Highly motivated
  • Imaginative
  • Professional attitude
  • Technical / Professional Knowledge
  • Excellent in working with teams and independently
  • Ability to meet tight deadlines
  • Ability to provide original work
  • Capacity to handle more than one project simultaneously
  • Excellent knowledge of design software tools, particularly the Adobe tech stacks.
  • Strong technical aptitude to learn new software
  • Ability to pay attention to details and be well organized
  • Knowledge of the industry and new technologies
  • Understanding and interpretation of data and analytics (advantageous)
  • Copywriting
  • Knowledge and skills in graphic design/layout/DTP with specific experience in direct marketing
  • HTML coding
  • Ability to present ideas effectively
  • AI software knowledge (advantageous)
- **_Please contact the Nedbank Recruiting Team at _
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