Senior Conceptual Btl Copywriter - Johannesburg, South Africa - Tradeway

Tradeway

Verified Company

Johannesburg, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

BTL idea generator with experience in conceptualising promotion, brand activation, experiential and tactical campaigns with the ability to blur the lines between on-the-ground and digital.

Company description:

Fast-growing South African promotions, brand activation and experiential agency operating across the African continent.

Multi-national clients trust us with conceptualising and executing campaigns within the BTL environment including how those impact and grow an online presence.

Channel agnostic campaigns delivering market share and brand love.

Interpret client briefs to develop and produce creative concepts
Research and understand the client's needs and target audiences to provide insights and strategy
Write original copy and edit content for a range of corporate marketing and communications materials
Collaborate with a team of internal stakeholders from Client Service and the creative team from concept development to pitch
Present copy concepts and final deliverables to the internal team and to client representatives as needed and participate and deliver client pitches
Revise copy based on internal and client feedback/direction
Manage, guide and lead a team
Remuneration - market related

REQUIREMENTS:

Idea generation
Three+ years of advertising experience in an agency is a must
BTL experience non-negotiable
Copywriting qualification
A portfolio that reflects creative copywriting and idea-generating proficiencies
Excellent command of English as well as sound spelling and grammar skills
Flair for writing imaginative, broad, intrusive, creative and original work
Ability to deliver creative work of distinction
Accept guidance and respond well to criticism
Resilient - can accept setbacks
Finely-honed copywriting skills
Understanding of how best to utilise social media and digital