Paid Media Executive - Johannesburg, South Africa - The Estée Lauder Companies
Description
Job Overview
Estee Lauder Companies is the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products (including: Estée Lauder, Aramis, Clinique, Origins, M-A-C, La Mer, Bobbi Brown, Jo Malone London, TOM FORD BEAUTY, Smashbox, KILIAN PARIS, Dr.
Jart+)
The Paid Media Executive participates in the Brands groupings' overall media strategy, defines and executes the paid media strategy (full funnel).
Key Interfaces:
Internal:
- Brand Consumer Marketing
- Brand Manager
- Owned and Earned Media
- Paid Media Manager
- Local and Regional DCM
- CRM
External:
- Media Agencies
- Facebook / Google,
- MarTech
Key Accountabilities
- Participates in the Brands Grouping overall media strategy, defines and executes the paid media strategy
- Based on the 360 Consumer Marketing Plan, defines the paid media plan : where to play, calendar, assets,.. in accordance with brands paid media strategy
- Defines A&P budget needs and optimal paid media mix to reach goals (always on and campaigns)
- Drives monthly review of A&P budget with Paid Media Manager and proposes reallocation when necessary
- Prepares agency brief, with review from Consumer Marketing, leads communications with the agency for branded projects. Controls plan and assets created by the agency
- Proactively reports to brand / DP team changes in the A&P spending that might impact demand and forecast
- Significant digital marketing experience, including previous experience in driving and executing digital media strategy in a global, multibrand, multichannel, fast paced environment.
- Proven experience in effectively managing ATL/BTL paid media agencies relationships and performance.
- Successful track record of working in a crosscollaborative way able to develop relationships with all stakeholders.
- Great project management, organizational and analytical skills
- Experience in managing budgets in a multiP&L environment
- Indepth understanding of all SEM, paid social, display (all models, including programmatic), affiliation marketing
- Ability to challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.
- Able to effectively build and proactively leverage internal and external networks.
- Must exhibit the highest personal and professional ethics.
- Highly analytical analyzes & utilizes facts effectively for presentation to decision makers. Must be comfortable with analysis to drive decision making.
- Detailed understanding of the On-Line and Direct to Consumers, notably consumer funnel and markets dynamics,
- Excellent knowledge of data analytics tools and methodology (Attribution modelling, Google Analytics, 360, Facebook Manager, etc.).
- Good experience in working with key media groups, such as Google, Facebook, Twitter, and local media publishing houses and agencies
- Proven experience of people, process and digital media technology
- Enhanced problemsolving skills with the ability to translate analytic data into strategic ideas and fast execution
- Excellent change management skills in a highly dynamic, complex and volatile environment.
- Excellent collaboration and influential skills in a highly complex matrix environment.
- Ability to develop ideas and strategies that lead to success and the growth of our Brands
- Strong communication skills
- Brand knowledge (product, consumers, strategy,..)
Qualifications
- 35 years Minimum Paid Media in agency or Client side with relevant University Degree
Job:
Online / E-Commerce
Primary Location:
Europe, Middle East, Africa-ZA-GP-Johannesburg
Job Type:
Standard
Schedule:
Full-time
Shift: 1st (Day) Shift
Job Number: 238526
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