Integrated Marketing Manager - Johannesburg, South Africa - Absa Bank Limited

Absa Bank Limited

Verified Company

Johannesburg, South Africa

3 weeks ago

Posted by:

Thabo Mthembu

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Description

Bring your possibility to life Define your career with us

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

To develop and execute marketing strategies and campaigns across Absa ARO's 9 markets to drive the Bank's RBB and Brand objectives.

Job Description:

Position Absa ARO internally and externally as the bank of choice across Africa via the development, execution and management of innovative RBB and Brand marketing strategies, campaigns and sponsorships.

Drive transparent engagement and effortless collaboration between the center RBB team and country MCR and business teams to ensure alignment of message and effort to ensure optimized budget spend.

Ensure that all marketing campaigns deliver on specific KPI's while delivering on agreed BHT and One Absa scores.

Work closely with agency partners to drive digital as a key part of our marketing efforts delivering a full funnel approach to all our campaigns.

Work within the overall ARO RBB team to upskill MCR teams and ensure transfer of skills while ensuring brand alignment by working closely with them on local campaigns.

Education

Bachelor's Degrees and Advanced Diplomas:
Marketing (required)