Marketing Manager - Cape Town, South Africa - Silvertree Capital (PTY) ltd

Silvertree Capital (PTY) ltd

Verified Company

Cape Town, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

About the role:

Faithful to Nature is South Africa's leading omnichannel natural products retail, with a purpose of realising a world where the products we consume don't harm us, our planet or our communities.

We are seeking a new head of the FtN marketing team, reporting to the Faithful to Nature co-CEO.

Faithful to Nature is part of the Silvetreebrands group of disruptive consumer brands, so the role would work closely with the group marketing function and central studio and technical capabilities, as well as the marketing teams of UCOOK, Pet Heaven and SKOON.

Objectives of the role:

Enhance current brand positioning, grow brand awareness and target audiences across all channels
Develop clearly measurable and channelspecific marketing strategies
Lead the execution of marketing campaigns through effective cross functional collaboration
Know our customer. Through, analysing consumer insights, market trends, and staying up to date with best practices in digital marketing
Engage in analytics and reporting to extract insights for campaign development and gotomarket strategies
Partner with the design, commercial, tech, CRM and Google Ads teams to drive a coherent marketing strategy

Core duties and responsibilities:

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Strategy and planning:

Draft and direct the annual marketing budgets to maximise ROI
Track performance vs. plan and if necessary, adjust strategy & marketing activities

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Reporting and Analysis:

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

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Driving growth:

Drive website traffic using paid & owned digital channels
Drive customer acquisition and retention across all channels
Work with CRM, BI & Dev teams to develop datadriven customer segments and personalisation
Work with the _Partnership Manager_ to set up new partner programs and generate qualified leads
Work with the _Social Media Manager_ &_ CRM_ team to grow the FTN community across all platforms
Work with the _Digital Paid Media Manager_ to ensure that our paid search and display campaigns are set up correctly, balancing ROI and spend, and speaking to our strategic brand objectives

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Campaign execution:

Conceptualise and execute multichannel acquisition and retention campaigns, ensuring the alignment of brand and messaging across all channels
Own all campaign rollouts. By working with all stakeholders, ensure all deadlines are adhered to.
Conceptualise and oversee the development of channelspecific creative briefs for ongoing assets and stand alone campaigns
Guide creative direction to meet objectives for all channelspecific, customerfacing communications
Drive the execution of the affiliate, CRM and social media marketing strategy

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Content creation & dissemination:

Develop strategic content based on the annual content calendar to bring the FTN brand to life in all channels while directly linking it to commercial objectives and consumer/market trends.
Oversee the seamless functioning of the blog and coordinates its continuous content updates

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Stakeholder management:

Nurture internal and external stakeholder relationships
Communicate with the management team about marketing campaigns, strategies, and budgets

KPIs:

Top line sales target
Traffic targets per channel
New customer acquisition numbers
Customer retention and reactivation
Seamless and timeous execution of ad hoc and ongoing marketing campaigns
Annual rate card target
Managing marketing expenses within budget
Education and experience required:
Experience in the health and wellness industry, or a strong passion for this industry
Proven track record in digital growth marketing
Degree or diploma in Marketing or Advertising
46 years of relevant marketing experience or years relevant brand management experience
Functional skills:
Strong digital & growth marketing skills
An eye for creativity and the ability to evaluate concept, copy and design
Ability to create and execute marketing campaigns and plans
Project & time management
Operational excellence and decision making skills
Metrics driven marketing approach
Experience with marketing automation and CRM
Social media marketing
AI experience within the marketing field is an added bonus
Knowledge of Google analytics and/or Power BI
Soft skills:
Selfstarter who is able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
Accountability and initiative
Finger on the pulse of current trends & microtrends (health & wellness, food & pop culture)
Able to work effectively with colleagues in an environment of respect and mutual trust and guided by strong company values and purpose