Senior SEO Specialist - Johannesburg, South Africa - TalentLink
Description
Develop and execute comprehensive SEO strategies to improve organic search rankings, increase website traffic, and drive conversions.- Perform thorough keyword research and analysis to identify target keywords and optimise website content accordingly.
- Conduct onpage and offpage optimization to improve website visibility and search engine performance.
- Collaborate with content creators to ensure SEO best practices are implemented in content development.
- Monitor and analyse website performance using SEO tools and platforms to identify areas for improvement.
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
- Conduct regular website audits to identify technical issues, crawl errors, and opportunities for optimization.
- Provide recommendations and implement solutions to improve website structure, user experience, and conversion rates.
- Collaborate with web developers and designers to ensure SEO best practices are implemented during website development or redesign projects.
- Track, analyse, and report on key SEO metrics, such as organic traffic, rankings, clickthrough rates, and conversions.
- Conduct competitive analysis to identify industry trends, benchmark performance, and identify opportunities for growth.
- Stay informed about emerging digital marketing trends and technologies, and suggest innovative strategies to improve SEO performance.
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